TwitterPinterestInstagramMembers login

Archive for the ‘Business’ Category

Your creative studio is like a restaurant

Wednesday, December 12th, 2012

Have you taken time to look at your financials? How can you know where you are or what adjustments you need to make if you don’t? I know, so many artists say they aren’t interested in numbers; it’s such a left brain activity. I don’t buy that argument. Organizing your work space so you can create art is a so-called left brain activity; so is putting together that list of art supplies to order. You do those anyway because you want to create art.

You should have that same thought about your numbers. You want to create a profitable business – and you definitely use lots of right brain activity in that – knowing your numbers is part of the picture to get you there. And, if you don’t look at the whole picture, well, it’s like a half-finished quilt. You don’t have the complete story.

What do you need to look at? Here are two specifics: your profit and loss statement and a cash flow statement. We’ll talk more about those in an upcoming article.

You’ll note I titled this article “Your quilt business is like a restaurant.” When you own a successful restaurant, it’s divided into two areas: front of the house and back of the house. Front is what the public sees, ie., the host/hostess, the waiters, and the dining room. And back of the house is where the work takes place.

For creative artists, I see the front of the house as our completed art. Most of the real work takes place back of the house, whether that’s our creating or our looking at our books or our efforts to get our art seen. Restaurants have staff both in the front and the back of the house. So do our creative businesses. We might have reps to market our business and we might have bookkeepers to input the numbers into our financial software. We don’t have to do that work that doesn’t fit our skill level or that seems too “left-brained” to us. It does, however, fall to us, the business owner, to look at the big picture. Part of that is looking at those numbers and becoming creative about how to grow our businesses.

Please share your thoughts below.

Book Review: 2013 Quilt Engagement Calendar

Sunday, December 2nd, 2012

2013 Quilt Engagement Calendar 
Klaudeen Hanson
American Quilter’s Society; $13.95

Last week I wrote about creating a very large marketing calendar for the year. If you’re like me, you also use other calendars. And, as quilters and fiber artists, we have a wonderful selection to choose from. My favorite each year is the AQS Quilt Engagement Calendar, though I don’t use it for engagements. You’ll find my calendar in the car come January where it serves as my mileage log. It’s the perfect size to tuck right next to the seat. Plus it offers great inspiration when I’m stuck at traffic lights. Enjoy your search for the perfect calendar.

Look for the book at your favorite quilt or book retailer. Here’s a link to Amazon if you would like to learn more about the book.

Have you started planning for 2013?

Wednesday, November 14th, 2012

Have you started thinking about your plans for 2013? I know it’s mid-November, and we still have more than 45 days left this year. You still have enough time left to make an impact on your results for 2012. I like to do some looking back at the year, seeing where I am currently, and some looking ahead. Of course, I still have to be engaged in the tasks I have at hand if I want to finish the year in a good place.

One of the recommendations I made to my private clients in the past couple of weeks was to start planning 2013 now. Many of them had plans for the first quarter, maybe as far as May and Spring Quilt Market. Most also had big picture ideas, only they didn’t really know where the projects fit in. That’s why I like using a very, very large calendar of the entire year. You can get one like this from an office supply store. It’s erasable and has really big spaces for writing.

If you want to be more creative, here’s another idea. A couple of years ago, one of my clients covered cork boards with batik fabric to complement her office. She then printed off letter-size sheets of each calendar month from a calendar program on her computer. Here are the boards before she added the calendars. The beauty of this system is she can take down each month as it ends, move the calendars and then add another for the next year. The system is a perpetual 12-month calendar.

And, if your studio space is limited, go ahead and print out the individual calendar pages and keep them in a binder where you can take them out and look at the whole year at one time. The idea is that you can get this bigger look at your year.

I’m sure you have goals that you want to accomplish next year. Here are some steps to take to put them onto the calendar.

1. Block time to work on your calendar planning. If your goals are important, it’s important to have time to plan when you’ll accomplish them.

2. You might want to create some kind of color coding system that works for you. For example, if your activity involves travel away from the studio, you might want to mark that in red.

3. Start by adding the commitments you already have, the teaching gigs, the shows, etc.

4. Go back and look at the big goals that don’t have dates, for example, the book you want to write.  Then look at the calendar and plan backwards. If your book is due Sept. 15, look at the steps involved and mark due dates for each. You might want to have the outline of the book done on Feb. 15, Chapter One done on March 15, quilts for Chapter Two done on April 30, etc. You are more likely to accomplish this if you assign deadlines and won’t be stressed by having to rush to get the job done. Deadlines lead to commitments.

5. Include vacation. It might be marked in blue. We all need to recharge, and if you don’t put it in the calendar, it’s likely not to happen.

6. Include planning time. I’ve read that the time spent planning pays back 10 to 1 in time executing. I’m not sure about the accuracy of that estimate; I do know it saves you lots of time.

7. Once you have a good look at your year, where are the holes in your calendar? Use this opportunity to see where you can market more to bring in income. This could be adding a new class or developing a new pattern for example.

What ideas do you have for planning next year?

Please share them below.

Use systems to ease the stress of shows

Wednesday, October 10th, 2012

Each year as I get ready for Quilt Market, I tend to get a little crazed. Have I ordered the electric? Do I even need electric? What about the booth equipment? Do I have time to hem the drapes? And, where is the fabric for the drapes? And, did I get a hotel room and airline ticket? What about handouts?

It’s so easy to get overwhelmed by all you have to do. I find setting up systems is my answer. Here are just a few tips:

1. Once you get the contracts in for Quilt Market or any major show, put the important dates in your calendar. I like to put a reminder in a few days ahead of time, just in case I need more time. It’s too easy to miss an important date – and that costs you money. I also have a plastic portfolio where I store all the paperwork that comes in. That way when I leave for the trip, everything is in one place.

2. Start a master checklist to track all the tasks involved. What’s great about this idea, is that it’s a master. You get the list out for each show and adapt it. No reinventing the wheel each show. Make notes each year that might help you. For example, if you find that you need a specific type of electric, note that on your master. No more looking through past contracts to find that information. How many handouts should you print? Last year’s information should be handy.

3. Keep another master list of what you ship and what you take with you. I pull out this list each show and make adjustments. For example, I add the last few issues to my list and take off any that I no longer stock. It saves me time shipping.

4. Start early with whatever system you put in place. It’s not fun to be running to the local print shop at 9:00 the night before you leave because you forgot something.

5. Keep notes while you are at your show and then when you get back, find those checklists and make any notes you need to make. When you pull the checklists out next time, you’ll be set – and a little less crazed.

If you don’t have any systems in place for your shows, put some in place this year. It might take more time in the beginning, but you’ll be grateful come the next show!

Please share your thoughts below.

 

Are your priorities in line with your values?

Wednesday, October 3rd, 2012

Many of us struggle with aligning our priorities with our actions. I recently had a conversation with one of my private coaching clients. She said her family was her priority, yet she was barely fitting them in around her business, rather than the other way around. Our priorities are really defined by how and where we spend our time, and, by that definition, family was not her number one priority.

To get clearer on your priorities, during the next month develop a list of your needs, wants and values. “What’s the difference?” you ask. A need is something you must have in order to be your best, such as time, space, money, love, information, food, etc. A want is something that you relate to by trying to acquire or experience it, such as a car, a vacation, a house, a new sewing machine, etc. Values are behaviors or preferences that you naturally gravitate to or that are prompted from within and not by needs or wants. An example might be security or adventure or creativity. The same thing can be a need, want or value for different people or for the same person at different times. Here are some guidelines:

* If there is urgency, it’s probably a need.
* If there’s a craving or desire, it’s probably a want.
* If there is a natural and uncomplicated pull, it’s probably a value.

Next, complete a “calendar audit.” Look at your calendar for the last couple of months. Take every bit of time, personal as well as business, and compare your expenditure of time with your needs, wants and values. What did you learn?

Last, create objectives and action plans to better align your words and your actions. The most fulfilling goals are those that align with your values.

Please share your thoughts below.

Do you view your quilt business as a business?

Wednesday, September 26th, 2012

In the past month, I’ve had several conversations with quilters and fiber artists about how they view their “businesses.” Several really don’t think of themselves as business people. They are happy to share their work/skills and don’t think about the money beyond meeting their expenses. Is this running a business? Not really; it’s supporting your hobby. And, if that’s what you want, that’s perfect for you. If, however, you really want a business, here are some tips:

1. Start to think about how you view your business and work on your mindset if needed. Do you buy into the starving artist mentality? Why? A business is supposed to make a profit. It’s not a bad thing. Is your business structured to do that? And, are you ready, willing and able to do that?

2. Consider how others view your business. Do people think you are running a successful business? Or do they think you make quilts or art for fun and sell it on the side? You might look at how other business people view you vs. how your family and close friends view you, too. Do you have established routines and discipline or do you invoke the solopreneur’s version of “writers’ block” to run an errand or go shopping? Do you want other people and your family to view you as a business person? And, if they don’t, does this affect how your view yourself?

3. Do you know your numbers? It’s critical that you know how much money is coming in and how much is going out. You need to track these numbers and use the information to make decisions about your business. If you don’t understand your numbers, The Professional Quilter is currently running a terrific series by Sue Tucker, who is the CFO at Studio 180 Design.

4. How do you structure your day? Remember back when you had that corporate job. You had tasks to complete. Your role had a place in the company and its profit structure. Now that you are on your own, the freedom is great. That freedom, however, imposes a requirement for discipline. If you used a planner/calendar at your corporate job, consider adapting the same or similar system now that you run your own business. Committing the appropriate time to your business will make a difference.

Running your business is much harder work than pursuing your hobby. It’s just as much fun. And, in the end, it has the possibility of being much more rewarding.

Please share your thoughts below.

Are You Taking Inspired Action?

Wednesday, September 19th, 2012

You know that idea that comes to you from who knows where? What are you doing with it? Do you cast it aside? Do you mull it over? Do you write it down so you don’t lose it? Do you take action because of it?

Some years back I read The Attractor Factor by Joe Vitale, and he wrote about inspired action. He said it was “any action that you take based on an inside nudge.” In a sense, it’s acting on your intuition or that little voice inside that’s talking to you. We all have those experiences.

So where do you find these inspired ideas? One of my sisters says she gets hers on her daily run. I often come up with ideas – great and not so great – during my morning walk or when I take a break in the afternoon with a cup of tea away from my office or when I walk to the mailbox and back. (It’s a very long driveway!) You might find yours soaking in the tub after a long day or hiking in the woods or gardening, in other words, someplace that’s not your office or studio. I think Julia Cameron’s artist date can do this for you, too. It takes you outside your normal surroundings.

One tip, here, keep a pad or a digital recorder handy, if possible. You might also use the notepad on your phone. I find I often need to make a quick note of the idea, in case I’m distracted. I can’t count the numbers of great ideas that disappeared.

When the idea comes to you, what do you do with it? Sometimes you just move forward, trusting it’s the right the thing to do. Other times it’s important to ask if the idea will move your toward your goal or vision or intention. If the answer is yes, then get to work – take inspired action.

As I said, we all have those “inside nudges” prompting us to take action. Problem is we can talk ourselves out of them – too little time, too little money, too little whatever. I call it self-sabotage. I think we need to learn to trust that inner voice a bit more.

Please share your thoughts below.

Trade multi-tasking for single-tasking!

Wednesday, September 12th, 2012

On our call last week, someone asked me if I was good at multi-tasking. I think she thought I get lots done so I must use that process.

I try hard not to be a multitasker? How about you? Do you read your e-mail while you’re on the phone and at the same time bind your quilt? Quite the picture, isn’t it?

According to Harvard Business Review blogger Paul Atchley, studies show that multitaskers are less efficient, perhaps by as much as 40%, than they think. He says that it takes an average of 15 minutes – and I’ve read numbers as high as 40 minutes – to reorient oneself to the main task. Wow – 15 minutes! Can you imagine how much time you waste on a daily basis trying to get back to the task at hand?

If you want to break your multitasking habit, here are four tips:

1. Focus on one task at a time. Atchley says our attention starts to wane after 18 minutes. He suggests that if that happens and you switch to a different task, make notes about the first task so it’s easier when you go back. I think that if your attention wanes, it might be time for a quick stretch and then quickly re-focus on the same task.

2. Since I mentioned focusing on a task, be sure to divide your project into doable tasks. Set a timer for the task. I find it easier to focus if I have specifically set the time aside.

3. Eliminate distractions. This could be closing the door to your studio, letting the answering machine pick up the calls, stopping the audible tones of your e-mail. What’s key is paying attention  – again focus – to your task.

4. Stick with it until it’s done and done right.

And, if you think multi-tasking is only a problem today, here’s a good quote from Lord Chesterton, attributed to a letter to his son in the 1740s:

“There is time enough for everything in the course of the day if you do but one thing at once; but there is not time enough in the year if you will do two things at a time.”

Good luck single-tasking.

Please share your thoughts below.

Do You Have Gotta-Do-It-First-itis?

Wednesday, September 5th, 2012

Can you picture yourself here?

* Headed to the office or studio passing through the kitchen only to see the dishwasher needs to be emptied. Well, it won’t take that long. Let’s do it first and just get it done.

* Back on track headed to the office or studio only to be distracted by the laundry basket. Well, let’s just throw that one load in. It will only take a minute or two.

* Looking at the messages that came in the night before. One was from a friend down the street. Well, what could she want? It’s just a quick phone call, and it will be out of the way.

* Now you are in your office and ready to get to work. Wait, let’s just check the email. Oh, some of these look really quick to answer. Let’s just do them first and get them out of the way.

Did you just lose half your day because you had what I’ve termed “gotta-do-it-first-itis”? And, do you have this problem more than one day a week? Welcome to the club. I think we all think that we can do the one quick task and then get on with what’s on our agenda. Problem is that that one task can lead to another. They are all quick.

Are you familiar with the late Stephen Covey’s 4-quadrants from his book Seven Habits of Highly Effective People? Things are urgent and important; important and not urgent; urgent and not important; or not important and not urgent. The problem with “gotta-do-it-first-itis” is that you are spending too much of your time in the not important and not urgent box. You figure if you can just do those things first, they’ll be out of the way and you’ll have enough time for what is important. Meanwhile, those items that are important and not urgent tend to move toward become important and urgent.

How do you get out of this? First, start your day with an agenda of what you need to accomplish that’s in the important and not urgent category. Hopefully, you won’t encounter too may distractions of the truly urgent/truly important. Second, schedule those not urgent, not important tasks for outside work hours.

Do you have ways that you’ve eliminated “gotta-do-it-first-itis?”

The key is not to prioritize what’s on your schedule,
but to schedule your priorities.
Stephen Covey
Action expresses priorities.

Please share your thoughts below.

What’s in a Name? Quilter? Artist? Professional?

Wednesday, August 22nd, 2012

I’ve been talking with some of my private coaching clients and IAPQ members lately about how they think of themselves professionally. When someone asks you, “What do you do?” do you call yourself a professional quilter, a quilt artist, a quilting professional, an artist who works in fiber, or something else? Do you even call yourself a professional?

This conversation began when I was talking with a potential client and she thought that professional quilter meant someone who quilted on a longarm. Back when The Professional Quilter first began publication in September 1983, the longarm industry wasn’t even a shadow of what it is today. Back in the day, our readers were teachers, shop owners, pattern designers, judges, crafters and contemporary quiltmakers who sold their work. By strict definition, a professional was someone who made money from her work, so everyone was a professional quilter. A concern for many of our readers at that time was taking that leap to really think of themselves as professional. Thank goodness we’ve made progress on that point.

As a result of this conversation, I started thinking about the name of our organization and whether when we call ourselves the International Association of Professional Quilters, newer professionals in our field don’t see themselves with that label. Do they feel excluded because they think professional quilters are people who quilt for money, specifically with a longarm? I also think other “titles” could make a different group of professionals feel excluded.

So, I’m asking you to join in a conversation on our blog. What do you call yourself: Professional quilter? Quilting professional? Artist? Quilt artist? Quiltmaker? Artmaker? Something else? And, do you feel excluded by any of the other names?

Please share your thoughts below.

Entries (RSS) and Comments (RSS).