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What do the Olympics & Your Creative Arts Business Have in Common?

Wednesday, August 15th, 2012

1. You are never too old or challenged to reach that dream.

While we saw our share of young men and women, even younger girls and boys, the oldest U.S. Olympian is 54-year old equestrian Karen O’Connor. She doesn’t even come close to being the oldest for this year’s Olympics. That goes to 71-year old Hiroshi Hokestu, also an equestrian. As for being challenged, consider the South African sprint runner Oscar Pistorius, a double amputee who competed with his J-shaped prosthetics. In that same category would be Im Dong-Hyun, an archer from South Korea who is legally blind and wears nothing to correct his sight. Or even Malaysian shooter Suryani Mohamed Taibi, who participated in the Olympic games 34 weeks pregnant.

2. Be “all in” all the time.

The Badminton World Federation disqualified eight female badminton players from China, South Korea and Indonesia from the Olympic doubles competition for trying to lose matches to receive a more favorable draw. I learned that this was not the first time nor the first sport where this happened. Another example, the Japanese women’s soccer coach had his team play for a 0-0 tie with South Africa so it didn’t have to travel to Scotland where it might have to face the US. If we act from a place of service, we won’t be scheming to get ahead. We’ll just be ahead, or learn how to get there honestly.

3. Perseverance, determination and focus pay off.

Gymnastics is one of my favorites to watch and I loved watching the USA girls win the gold. When it was down to the finals, they knew they had to “stick” it and did. You see those qualities in all the athletes.

4. Protect your intellectual property.

This happened earlier this summer. Ravelry, the online knitting community, was set to hold its third Ravelympics, the timing of which coincided with the Olympics. The U.S. Olympic Committee didn’t think much of the Ravelympics and sent the 2-million member group a cease-and-desist letter stating, “We believe using the name ‘Ravelympics’ for a competition that involves an afghan marathon, scarf hockey and sweater triathlon, among others, tends to denigrate the true nature of the Olympic Games. It is disrespectful to our country’s finest athletes and fails to recognize or appreciate their hard work.” Of course, the USOC didn’t know what they were dealing with when it comes to knitters and eventually apologized for any insult and its plans to take legal action seemed to unravel. As for Ravelry, it hosted the Ravellenic Games.

5. Work in your brilliance.

In team sports, each person has a role. A good example is gymnastics. While the whole team needs to be excellent overall, each person is likely to be brilliant at one aspect, for example, the balance beam. (I marvel that someone can do a flip on that four-inch wide beam.) And, some members are good leading off the event and others ending the event. If you think back to the women’s vault, Jordyn Wieber, who had failed to qualify for the overall, led off, nailed her first vault setting up the rest of the team. In your business, look for where you can work in your brilliance and let other team members do the same.

6. Keep improving.

Olympic athletes continually push themselves to be faster, stronger, better than they’ve ever been. Look at the numbers of athletes who return to the Olympics competition again and again, bettering their results each time. This is what builds skills and confidence for us.

7. Have a good support system.

While the athletes are on their own competing in many events, off the course they do have a strong and vast support team. That includes family, friends, coaches and untold fans. And those fans don’t even have to be in the stadium. I’m sure wherever you lived, you watched the home support team of your local athlete. I remember seeing the coverage of the back-home-supporters in the gym watching 15-year-old Katie Ledecky from Bethesda win a gold medal. Look for people you can add to your support system to help keep you grounded, give you advice, cheer you on and help pick you up.

8. We are all champions.

From the influence each of the Olympians had on others around them, we all have that influence on those around us. So take time to be the champion for others.

What lessons did you see from the Olympics? Please share your thoughts below.

Are You Qualified to Begin?

Wednesday, August 8th, 2012

Do you have some business or personal dreams that are putting off because you think you need to know more before you move forward? Maybe you think you need another art course, or maybe you need that extra marketing course. Or, your website could be better. Or, your quilting skills need to be better to enter that show. Or, you don’t know as much as or are as skilled as someone else. Or,…

Hey, I’ve been there. I’m someone who thrives on knowledge, and I’m always searching to learn more. And, it’s a good thing, except that it can put an obstacle in my path. It’s easy to look for the next course to build my knowledge or skill level instead of taking action, albeit imperfect action. Here are some tips to move you forward:

1. Don’t wait for everything to be perfect. It never will be. There will always be more to learn. The best time to start has already passed. The next best time is now.

2. Don’t compare yourself with others. There will always be someone who is further along the path than you. And, remember there are others who not as far as you. You are only where you are and have to start from there. Any action you take at your current level moves you to the next level.

3. Commit and take a bold action. You have something to offer that no one else does. Others are waiting to start; don’t follow that path.

This reminded me of a quote from Oliver Wendell Holmes:

Many people die with their music still in them. Why is this so? Too often it is because they are always getting ready to live. Before they know it, time runs out.

So what are you waiting for? You are definitely qualified to start.

Please share your thoughts below.

Meet Celine Perkins

Wednesday, August 1st, 2012

In the Summer 2012 issue of The Professional Quilter, Eileen Doughty profiled Celine Perkins, pattern designer and owner of Perkins Dry Goods. Here’s an excerpt of the article:

How else do you advertise your business?

I advertise regularly in American Quilt Retailer. At Market, I do Schoolhouse workshop sessions and contribute to the FabShop Dinner as a table sponsor. (The Fabric Shop Network is a trade association for independent quilt and fabric retailers; they publish FabShop News. They have a dinner for shop owner members right before Market opens.) I’ve been a sponsor for several years, usually donating prize bags for two tables.

I have also participated as an organizer for two Booth Hop events at the 2010 Minneapolis and Kansas City Markets. Last fall in Houston, I joined in the Aurifil Booth Hop.

What have you experienced as a vendor at International Quilt Market?

I have been to 13 Markets since spring of 2005. I try to go to every one, for several reasons. At Market, you have a unique opportunity to meet your customers, face-to-face. You have fantastic networking and educational opportunities. You see what’s new and trending. You get inspired.

After driving back from Kansas City this year, I’m not convinced that it’s easier to drive than to fly! I fly to the majority of markets with my “booth in a bag.” I get a half-booth space (affordable and manageable for one person). I share hotel and car expenses with two or three other designers that I’ve gotten to know. We make a trip to Sam’s Club and Target for booth accessories when we all arrive. I also request that my booth be placed near these designers so we can help each other during the show.

Once I vended at International Quilt Festival in Chicago just to see what it was like. I found that it takes a lot of single pattern sales to pay for a booth!  That convinced me that the independent quilt shop is my primary customer and that Market is the best place to sell my product, not at a retail venue.

How do you split your time between all the various tasks of running your business?

That’s a really good question. My husband has always been impressed with how many plates I can keep in the air. I think this is kind of funny since I don’t always feel very organized, and sometimes I think being “over organized” is a defense mechanism. I make lists, sometimes too many, but lists nonetheless. And I am constantly thinking about what comes next.

My routine is to be in the office by 6:30 a.m. At about 8:30 a.m. I take a break (errands or the gym), then come back and work from 11:00 or so until 4:00 p.m., when I go to the post office or UPS. I work seven days a week, but go from one thing to the next, in and out of the studio, especially on weekends.

I try to stay connected with others in the quilt world, whether they are designer friends or shop owners. It can be very socially isolating to work for yourself in a one-man shop.

I see “Studio and Family Time” on your website schedule, for June and July. Do you have “rules” for keeping your business and personal lives separate (and sane)?

At dinner time, the computer is turned off, and the sewing machine is off-limits.

To relax, I go to the gym at least three times a week and walk with my husband after dinner every day that the weather allows. I lost a significant amount of weight in 2010-11 and through that process have learned to make my health more of a priority. It’s pretty amazing what happens when you get a little selfish with that kind of thing.

I also started knitting more seriously when a close friend opened a yarn shop. It’s a great excuse to spend time away from work with a good friend!

The “Studio and Family Time” came from a need to clear the calendar of business commitments during summer months. The kids are home from school, and there is usually a family vacation planned. My dad passed away a few years ago, and my mother now summers in Minneapolis. We spend a lot of time together. It’s a priority for me to be able to spend time with the family, and blocking out those months seemed like a good way to make that “public.”

If you would like to read more of Eileen’s article on Celine Perkins, it’s included in our Summer 2012 issue of The Professional Quilter and available to IAPQ members. The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. Learn about all the benefits of IAPQ membership and join here.

Please share your thoughts below.

Birthdays, Accomplishments & Influence

Wednesday, July 25th, 2012

On Monday I received a lovely email from a friend wishing me Happy Birthday and reminding me of all I had accomplished. She also said that I had influenced many more artists than I could imagine. That was a wonderful reminder for me to take some time during the day to reflect on those two thoughts.

I find as entrepreneurs that we often do not take time to look at our accomplishments. We tend to have the end goal in mind and just keep working toward that. We don’t look at all we accomplish, and we often don’t celebrate those we do. Last week I mentioned that I like – or try – to end my day with a review what I accomplished during the day. It’s nice to have a formal mechanism for this, whether it’s a journal you update daily or just notes and the check marks of completed items on your calendar page. What was fun for me was to go back through the year and see what I had accomplished and how I am in a different place today than I was in January.

The second part of my friend’s email was about the influence I had that I didn’t realize. Again, to some extent its the “not looking back” part. I talked some about this recently when I wrote about the ripple effect. Yes, I can see the influence I have on a direct basis. That’s easy. Someone makes more money because I made a suggestion for her business or she starts to build her list of followers because of another. I have a harder time seeing this on a larger scale. It could be an off-hand comment I make to a large group about trying something new. I may never realize that comment set something in motion for someone to create something new, whether that’s artwork or a product; to venture down an uncharted path; or to make positive changes in her life. I think that both the influence I know about AND the influence I don’t are the reasons I find so much joy in what I do.

So thank you, Christine, for the wonderful reminder. And, thank you to my clients, members, followers and e-zine readers for letting me share what I know with you.

When was the last time you looked at what you accomplished? And do you have a formal mechanism for doing this? Do you know who you are influencing?

Please share your thoughts below.

Book Review: The Pumpkin Plan 

Sunday, July 15th, 2012

The Pumpkin Plan

The Pumpkin Plan
Mike Michalowicz
Penguin Books; $26.95

This week’s book isn’t directly about quilting, it is about building and sustaining your entrepreneurial business. The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field is an entertaining read that you can really learn from.

In the book, author Mike Michalowicz uses the growth of a freakishly large pumpkin – you know the kind you hear about at state fairs in the fall – as a metaphor for how an entrepreneur can successfully manage and grow a business. He addresses entrepreneurial burn-out, how to handle clients that sap your energy, how to staff your entrepreneurial business, and how to recognize when it is time to make a change in your offering. And throughout the chapters, he includes “Work the Plan” sections that will help you to create great success in your business.

Look for the book at your favorite book retailer. Here’s a link to  Amazon if you would like to learn more about the book.

Do You Toot Your Own Horn?  

Wednesday, July 11th, 2012

Do you toot your own horn? Or are you like many women – yes, it’s mostly women – who are reluctant to talk about their successes and talents? You probably don’t have any problem talking about the success of your loved ones. Why is it that we have that problem with ourselves?

This came up in a discussion with one of my clients about creating a personal brand. She felt uncomfortable about promoting herself on her blog, Facebook and Twitter. It was OK to talk about others and share their successes, but she downplayed her own. Why? She wasn’t ready to step into her own power.

How do you get beyond this? Here are a few ideas:

1. Pay attention to when you shy away from sharing your gifts or minimizing your talents in public, ie., with those who don’t know you. Awareness is the first step to changing.

2. Change your internal message about what you are doing. You have gifts that others don’t have. And, I know that you want to share those gifts. That’s why you started your quilt or fiber arts business. You need to share your successes so others can learn about you so that you are able to serve them. It’s really about providing a service to your customers, and you can’t do that if you hide your talents.

3. Start to put yourself – and your brand – out there in small ways. Take 30 minutes a day and look for ways to contribute. This could be by commenting on someone’s blog, writing your own blog post, sharing something on Twitter or your Facebook Fan page.

It gets easier as you go along, and the more people that know about you, the more people you can serve with your unique talents.

I’m sure you’ve read the following quote from Marianne Williamson. I love this quote and it’s pertinent to this discussion:

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

Please share your thoughts below.

Have you thought about repurposing?

Wednesday, June 27th, 2012

Whether your pace this summer is slower or not, it’s a good time to look at your business and see what you might be able to do with what you already have. It’s called repurposing and you see it all the time in other areas. Disney is a prime example. They often issue re-releases or special editions of their classics. They recreate the excitement, find additional audiences, and make more sales. How can you do this as a quilter or fiber artist? Here are some ideas:

1. If you are a pattern designer, go back to some of your older designs and remake them using different fabrics. Try a really traditional design in contemporary fabrics. Sometimes a fresh look is all that’s needed. Now you can re-issue and promote the pattern as a special or anniversary edition.

2. If you are a teacher, take a look at those classes you’ve been teaching. Do you need brighter samples to post with the descriptions? Could the class titles be jazzed up a bit? Do you have some faster methods you are now using? The new class, with the jazzed-up title is now Completely Revised or Now With Speed Sewing Techniques. This made me think of food manufacturers with the New, Improved signs on their products. If it works for them, it will work for you.

3. If you are a longarm quilter, look at your samples? Are they dated? Try making a set of sample strips using some of those new threads you purchased. You can add them to existing samples, making it all look new again.

4. If you are a shop owner, repurposing is easy and it’s something you are probably doing on a regular basis. When was the last time you redid your displays to give a new look to your shop? Just moving your existing displays can make a difference.

5. If you make and sell a product or notion, what can you do to update it? For example, if you sell hand-dyed fabrics, perhaps you can tweak the formula just a bit, and add a new color in a limited edition. Or take an existing color and rename it.

I’m sure you have lots of ideas about how to repurpose your existing product line. Please share them below.

Are you rippling?

Wednesday, June 20th, 2012

Last week I received an email from Clara Vargas, a Master Sergeant in the U.S. Army. Clara is currently stationed at Shinand Airbase in Afghanistan. Clara and her team of American and International soldiers are tasked with the mission of educating more than 4,000 widowed Afghan women how to sew. The goal is two fold: to show the Afghan people that they can do for themselves rather than rely on charity or terrorists for survival and to show them that American troops are there to keep them safe and to help them rebuild their country for themselves and their children. At the end of 2010, when Lisa Steele, owner of Bella Fabrics in Virginia Beach, Va., and Clara’s home shop owner, learned of the program, she jumped on board and began pulling other shop owners as well as industry giants, such as Checker, into a program to support Clara’s mission. You can learn more about the program at www.clarascalling.com.

 

Back to my email. I received an email from Clara along with some of her other industry contacts letting us know that Lisa had been named 2012 Entrepreneur of the Year by the Isle of Wight County (Va.) Department of Economic Development. Clara and I then traded emails back and forth about the mission and what is happening now. I sent her a copy of the article I wrote last summer in The Professional Quilterand she sent me pictures I’ve placed on the blog and on Facebook of the Afghan women smiling with their new sewing machines.In her email, Clara wrote to me, “I always said, ‘You don’t have to be a Soldier to make a different around the World.’ You’re one of my Heros! I truly LOVE the article.”God is good to me, he provided you to our mission. I thank you again, for keeping our Soldiers safe in Afghanistan, we are winning the hearts and minds of the Afghan people, and I believe because of that more Soldiers will returned Home to their loved ones.”Her email got me thinking about the ripple effect and how even the smallest thing we do makes a difference. Did I think writing an article and publicizing the mission was keeping solders safe? It’s easy for me to look at what I do and not see something significant. OK, I publish a magazine and coach women on how to grow their creative businesses. If I really think about it, I can see how helping someone grow her business in turn lets her support herself, add to her family support or change how she views the importance of her contribution. But I need to look even further to the people that person will effect. It’s really pretty astounding what one person can do in the scheme of things.

Where are you making ripples? Please share below.

How Do You Handle the Competition?

Wednesday, June 13th, 2012

Whether you are a longarm quilter or an art quilter, you face competition. It can be in the form of other entries in a show or other artists competing for the same client or job. How do you handle that competition? In the current issue of The Professional Quilter, Mindy Wylie took a look at competition from the longarmer’s point of view. Here’s an excerpt:

It’s not unusual at all for there to be more than one longarm quilter in one area. In fact, this is pretty normal. But why do we feel it necessary to compete with each other? I realize that in this tough economy every single potential customer is very important, but why can’t we all just get along? We all want world peace, right? Sounds like a beauty pageant, doesn’t it?

Well, it is in a weird kind of way! We all bring our own special talents to our business, just like beauty pageant contestants. So, customers choose which longarm quilter they will use based on those talents. Why can’t they use different quilters for different quilts depending on the quilt? In that case, we all win!

So the question now is how to eliminate the competition aspect between longer quilters. That’s a very good question with a very simple answer. Communicate! It would be very easy to pick up the phone and call the other longarm quilters or invite them all to lunch to discuss it. No need for hostility or anger or jealousy. You’re all in the same position, so why not work together?

I started a longarm group several years ago. Six of us sat around a kitchen table. Some of us had met before, some of us had not. So we chatted and became familiar with each other first. We had some snacks and drinks and relaxed. When it came time to start the meeting, the first thing I did was to tell them all to look at the other people in the room. I said that these are your new best friends, not your competition, but your friends. Who else has batting or that particular thread when you run out? Who else understands exactly what you’re going through? Your other friends don’t understand your job, but these people do. These friends have the tools and gadgets you want to try out before spending your money on them. They might tell you not to even bother or they may tell you that you absolutely must have it! What happens when that fabulous tool falls to the floor and smashes and you’re only halfway through the quilt? Your new wonderful friend who told you it was a must-have just might let you borrow hers. Or you can wait a week or so for a new one to come in the mail. Your choice, but I’d rather run across town, borrow the tool, get the quilt done and get paid.

In my group, we were able to borrow thread, batting, wide-backing fabric, and many other things from each other. We were able to combine orders to meet wholesale minimums and reduce shipping costs. We referred customers to others whose waiting lists were shorter or did a particular type of quilting well or carried a specific brand of batting the customer wanted. None of us ever lowered our prices to try to undercut the others, but occasionally when business was a little slow we might run a “sale” or a special deal. It’s a win/win situation for the group and the customer.

How do you work with your competition? Please share below.

Are You a “What if” Thinker?

Wednesday, June 6th, 2012

Are you a “What if?” kind of thinker? No, I don’t mean the kind of person who second guesses herself and stays stuck. I mean the kind of person who challenges statements and thinks beyond the obvious.

Last week, I was at a lab waiting to get my blood drawn for routine testing. A woman drove in on her motorized wheelchair and asked if someone owned the silver Buick parked in the back lot. The car was blocking her access to her van. (Before you think the owner of the Buick parked in the handicapped space, he was legally parked. She just needed more space on both sides of her van.) No one came forward, and off she went down the hall to the next doctor’s office. I’m not sure how many offices she had tried already. At this point, I thought that if someone just moved her van out of the space into the open lot, she could get on her way. That was my “What if?”  So I went to find her as she left yet another office. We went outside to find her van, and I backed it up. She was able to get into the van and was on her way. It was a rather simple answer to her problem, and one she had not considered.

What would you have done? Would you have tried to think of another possibility? (I should say I was number 27 in line, with 11 people in front of me, so I did have time on my hands.)

We are all in situations that can challenge our thinking. As artists, we are faced with choices every day, red or blue, solid or print, embellishment or not. As business people, we make decisions about where to market our product, which trade show to participate in. Next time you make a decision, make it and then ask yourself what if I try something different on top of the solution. For example, if you choose red over blue and a solid over a print, great. Now decide to do something different with the fabric. If you decide to exhibit at Quilt Market, ask yourself what you can do differently with your booth this time to make it different. Think beyond the obvious or what you’ve done in the past.

How have you challenged your thinking lately? Please share below.

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