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Archive for the ‘Business’ Category

Take Better Photos!

Wednesday, February 15th, 2012

In the current issue of The Professional Quilter, Gloria Hansen, our regular technology columnist, deals with the challenge of taking the best photos possible for gallery, print and show submissions. Here are five tips from her article:

1. If you are shopping for a new camera, look for one with the ability to shoot  RAW images. This allows you to alter the image after you’ve taken the picture.

2. Use the correct white balance setting on your camera. This removes unwanted color casts by considering the “color temperature” of the light source.

3. If you use additional lighting, add two lights, one from each side at a 45-degree angle to your work.

4. Use a tripod, center the camera lens on your work and keep it perpendicular to the work.

5. Read the manual and experiment. Remember the only way to get good is to practice.

Please share your experiences taking photos below.

If you want to know more about taking good photos, Gloria’s comprehensive article is available in the Winter 2012 issue of The Professional Quilter. This journal is a benefit of membership in the International Association of Professional Quilters. To learn more and join, click here.

It’s All About Action!

Wednesday, February 8th, 2012

During my call on Monday I talked about my CREATE! system for building and growing your creative arts business. The A in the system stands for Action. Action is what drives your results, yet so many of us get stuck here. What should I do first? I need to know all the steps. It has to be perfect before I go on. None of us is immune from getting in our own way.

Yet if you look at successful people, you’ll see they all have one thing in common: They take action. And taking action is really a habit that you can develop. Here are five ideas to help you build your action muscle:

1. Don’t get overwhelmed with the big picture, with having to know all the steps to accomplish your goal. You only need to know the next thing to do and act on it. After that, then pick the next step. Remember Martin Luther King said, “Faith is taking the first step even when you don’t see the whole staircase.”

2. Write your SMART goals on paper or index cards and keep them in front of you. What you focus on makes a difference.

3. Decide that you will take three action steps towards your goal each day.

4. Plan your day the night before so you are ready to hit the ground running. And, you’ll find that your brain will even work on those plans while you sleep. I know that sounds odd, but I find it really happens.

5. Do it now! As you’ve probably heard, there’s no time like the present, so just start!

Here’s a wonderful quote about taking action from Leonardo da Vinci:

“It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things.”

Please share your tips for taking action below.

What’s in Your Reward Jar?

Wednesday, February 1st, 2012

A couple of weeks ago I was talking with one of my private coaching clients, and she was very excited about what she had accomplished since our previous call. She has big goals and is right on track with them. When I mentioned how thrilled I was for her, she noted that she was ready to pick something from her Reward Jar during her weekly Success and Strategies Summit.

Last month during our IAPQ member goal setting call, I mentioned that it’s a good idea to create a way to celebrate our successes. SInce we often work in isolated environments, i.e., not an outside workplace with lots of co-workers, it’s up to us to reward ourselves. I like the idea of putting a reward on a piece of paper, putting it in the jar and then picking something out for yourself when it’s time to celebrate.

As for what kind of reward you create, you need to think about what motivates you. We all have different motivators. A bike ride through the park may be just what you need. For someone else it’s a painful reminder of exercise. And, not everyone enjoys a hot bubble bath or a massage. For you, maybe it’s a trip to a nice restaurant, a visit to a new gallery, a game of toss with your dog or a shopping spree for a new pair of shoes.

How to figure out what really motivates you? It’s often that activity that brings a smile to your face. Spend some time making a list of those activities, write them on individual pieces of paper and collect them in a jar or even a fabric bowl. As you look back over your successes this week, don’t forget to reward yourself.

Please share your what’s in your reward jar below.

Meet Debbie Wendt, Longarm Quilter, Teacher, Pattern Designer and Notion Inventor

Wednesday, January 25th, 2012

The Winter 2012 issue of The Professional Quilterincludes a profile by Mindy Wylie with Debbie Wendt, a longarm quilter, teacher, author and pattern designer. Debbie is also known for creating Brilliant Bindings, a tool available in sizes for both longarms and domestic machines, her fat-quarter friendly 4-3-2-1-Done patterns, and her method to construct and produce quilts right on the longarm. Here’s an excerpt from the profile:

When did you start quilting and how did you get into it?

My first “official” quilt class was in 1984 when I took a Continuing Ed class in the town where I lived. The class was Amish diamonds in the center, all by hand! I started with templates and even made my own feather stencil for one of my borders. I have always enjoyed sewing, and quilting felt comfortable – much easier than fitting clothing. As a young girl, I listed sewing as my hobby. My grandmothers were both seamstresses, and I admired their work. It feels natural to have sewing and now quilting as my business. I continue to take classes because I want to continue learning about my passion.

How did this lead longarm quilting?

I started longarm quilting in 1998 when I worked in a quilt shop in West Monroe, La. The owner asked if I had interest in learning the longarm so she taught me the basics. I quilted 22 lap quilts that fall as Christmas presents, which gave me a lot of time learning the machine and techniques. I then graduated to pantographs, as that is what was most requested by the customers.

How did you get started teaching quilting?

I started teaching quilting while living in Cairo, Egypt.  When I moved there in 1993 I helped start a quilt group, Quilters in DeNile. Several people in a cross stitch group wanted to learn to quilt, so I taught classes for the quilt group and at CSA (Community Service Association) where expats from many countries gathered. “Good cotton” quilting fabric was hard to come by so my summer visits home were spent buying fabric and filling my suitcases. We could get solid cottons in the souks and small shops along the Street of the Tentmakers, but it was a lesser grade as the high quality Egyptian cotton was exported.

You self-publish your books. Tell us about that process.

Self-publishing was the means needed to a quick end. I wanted to put my techniques into print so I could share my ideas with my students but didn’t have time to go through the proposal process. Thanks to my husband’s editing and computer skills we actually printed the first versions of my longarm books on our home printer. After their debut at my first teaching show I had them printed professionally. With self-publishing, complete instructions are crucial. I always have other quilters walk through the instructions to make sure they are easy to understand. I also have my husband, a non-quilter, read it for logical sequence.

Do you also self-publish your piecing patterns?

Yes, I also self-publish all my patterns. I am basically self-taught when it comes to computers. With some tips from my husband, I do all my own diagrams and layout. I worked with a graphic designer to re-design my logo and help with the Brilliant Bindings cover page. She also runs a printing business in the town where I live, so it fit to have her do all my printing. It made it very convenient to proof layout, photo colors and determine the best paper choices. Getting the perfect lighting and angles for my cover quilts proved difficult so I now trust those photos to a professional.

Speaking of marketing, are you active on the Internet and with social media?

I have a website to support my products and teaching engagements. I recently went with a company to re-design and upgrade my site to offer more to my customers, for example, a free patterns section and newsletter sign-up. I have had a blog address for a couple years, and I’m excited and determined to make it into a “real” blog. I will be working with it more in the coming year to stay connected and show my personal side of traveling and quilting. Facebook has been a wonderful tool personally, reconnecting with high school classmates. I started a business page just last month and look forward to exploring ways I can use it to connect with quilting friends, students and customers. I have not used Twitter.

What new projects are in the works? What can we expect from you this coming year?

I have many new projects in the works. It just so happens that my binding tool is a common shape in many quilt block patterns, so I’ll be releasing several new quilts in the coming year. I’m also in the design phase of a couple new tools. I look forward to releasing one at Spring Quilt Market in my hometown of Kansas City, Mo.

Please share your comments below.

Are you afflicted with Bright Shiny Object Syndrome?

Wednesday, January 18th, 2012

Recently I’ve had a few clients talk about being unable to focus and get done what needs to be done because they are distracted by options, whether that’s the other stuff in the room or another great idea that is beckoning. Yes, they are infected with Bright Shiny Object Syndrome. I’ve been there too. Sometimes in my office I get totally distracted by the projects I want to make or the books/tools that just arrived or the idea I have for a new product or all the blogs that call me to tour them. How do you get past this? Here are a few ideas:

1. Take a break. Right now you could be overwhelmed rather than just distracted. This could be an hour or it could be a few days for yourself. The work will still be there.

2. Prioritize what needs to be done. Prioritize by what projects/objects will provide you with the best return on your investment, i.e., what will bring money into your business. This is often what it will take to focus.

3. Clean up your environment so the objects aren’t in front of you. If you are working on your computer, shut down your email and your Internet browser, so they won’t distract you.

4. Work in a different environment. When I get ready to proofread The Professional Quilter, I do this on the porch in nice weather and the living room in colder weather. The living room doesn’t have lots of BSOs – other than the kaleidoscope collection, which I’m not sure why I can avoid. When I suggested that one of my clients look for a spot to work without distractions, she zeroed in on her dining room and quickly got all her work done.

5. Schedule time for BSOs. If you know you’ll be distracted by that blog tour in the middle of the day, schedule it for later in the day or the weekend. That way you’ll enjoy it, and you won’t feel guilty about not getting your work completed.

How do handle all the bright shiny objects that call you during the day? Please share your ideas below.

What’s Your Intention?

Wednesday, January 11th, 2012

Several years ago I decided to forego the regular New Year’s resolution. The same resolutions were there every year – lose those extra few pounds, exercise more, clear the clutter – and mostly they fell by the wayside after a few months. At that time I decided to choose a word that would act as a guide for the year. Those of you who have known me for a while know that I started this practice in my yoga class and that I wanted to trade in the word I drew. As the year went on I realized what a magical concept choosing a word or an intention was. It really did act as a direction. I continued to choose a word or intention each January. Words I’ve chosen over the years included openness, challenge, enjoy, abundance, mindfulness. When I was thinking about the direction I wanted to take this year, the word openness kept coming back. In church this past Sunday during her sermon, our priest used the word open or openness at least eight times. Maybe that was a sign for me. In the end I decided that I would choose openness and one other word. That word is opportunity. I want to be open to new opportunities, new experiences, new adventures, new challenges.

Now that you’ve chosen an intention, what do you do with it? Here are a few tips:

1. Write it down where you can see it. I put mine on a sticky note and attach it to my computer where I’ll see it every day.

2. Share it with someone else, especially if the person will hold you accountable. I shared mine with some of my mastermind partners and we talked about why we chose the words we did.

3. Do something that lets you take action on your intention.

This morning as I was reflecting on my words, I looked up at a sign on my bathroom wall. It said “What is your choice/intention for today?” That little note has been there quite a while and reminds me that each day I have a choice about how I will approach my life. I know many of you also choose an intention for the year. Please share yours below. And, if you’ve made a piece of art for your word, let us know where to go to see it.

Are You Managing Your Time or Is It Managing You?

Wednesday, January 4th, 2012

It seems every year many people make a resolution to manage their time better. How about you? Funny thing is that we all have the same 24 hours in the day. Some of us just do a better job of managing ourselves. Here are five tips to help you do that this year:

1. Know what your time is worth. Your goal as a business owner is to turn your time into money, so I think you should know what your time is worth. Here’s an easy way to figure it out. What do you want to make this year from your creative arts business? For our example and easy math for me, let’s say $50,000. Let’s also say you take two weeks vacation, so that leaves 50 weeks a year that you work. Divide the $50,000 by 50 weeks and you get $1,000 a week. Divide that by five days in the week that you plan to work and that gives you $200 a day. Divide that by 5 hours a day that is productive and you get $40 an hour. Let’s double that to cover overhead. Now we have $80 an hour. You can do this with your own goal number. Next step is to ask yourself if the task at hand is worth $80 an hour. A good exercise is to track your activities and look at them in this fashion. Is driving to the post office worth $80 an hour? Is grocery shopping worth $80 an hour? Is cleaning your house worth $80 an hour? Is packing your own patterns worth $80 an hour? You may decide you need to continue doing these tasks, and that’s OK. You just need to know the value of the task.
2. Track your tasks. For the next three to five days, record your business activities. At the end of the day, go back and note whether the activity was A (administrative/technical), M (managerial) or E (entrepreneurial). Then go back and decide whether these tasks could have been deleted, delegated, systematized or automated. Remember your goal is to replace those activities that aren’t valued at your hourly rate, so that you can work on activities that are worth your hourly rate.
3. Try time blocking. This is the idea of pre-assigning blocks of your time for specific activities, and it is one concept that I suggest early on with my clients. It lets your days be more productive because you’ve shifted to an “appointment” mindset with all your activities, not just outside appointments. It also lets you control your time because you decide when activities take place. Here are just a few activities to consider time blocking: quilt intake for longarmers to one afternoon and evening a week; creative time to design your next pattern or quilt; time for bookkeeping; business development (marketing time); and time to write that book that you keep putting off.
4. Plan your day the night before and use a list. At the end of each day, review what worked and didn’t with the day and plan what you need to accomplish the next day. By doing this the night before you’ll start the next day fresh and not spend time trying to figure out what to put on your to-do list. I’ve also heard that you’ll spend less time worrying about the next day at night because it’s preplanned. And, I’ve heard that often your mind will work on those activities and you’ll come up with ideas you wouldn’t otherwise have.
5. Learn to say no. This is a biggie, as it’s so easy to say yes to every opportunity. When you are asked to do something, consider whether it will move you closer to your goals. If so, then it might be appropriate to say yes. If not, can you find other compelling reasons to say yes? If not, then don’t hesitate to say no.

Here are some time management quotes I really like:

“Don’t say you don’t have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michelangelo, Mother Teresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein.”                             H. Jackson Brown
“The bad news is time flies. The good news is you’re the pilot.”                          Michael Altshuler
“Never let yesterday use up today.”
                                 Richard H. Nelson

Please share your thoughts on how you get control of your time below.

Book Review: Your Best Year Yet!

Sunday, January 1st, 2012

Best Year Get

Your Best Year Yet!

Jenny Ditzler

Grand Central Publishing; $13.95

 

One of my favorite planning resources is Your Best Year Yet! by Jinny S. Ditzler. I’ve been using this little book for years and recommend it widely. It offers a framework to define your personal values, identify the various roles you play and create goals for those roles. Here are some of Jinny’s questions plus a couple of my own:

1.    What did I accomplish?

2.    What were my biggest disappointments?

3.    What did I learn?

4.    How do I limit myself and how can I stop?

5.    What are my goals for next year?

6.    Where do I need to find education or support to get there?

7.    How can I make sure I achieve my top goals?

 

I find one of the most empowering aspects of Jinny’s system is the look at the successes of the year. It let’s you focus on your successes and not get weighed down by what didn’t work. It also lets you get off the treadmill of working on your business to see if you really are on course.

Here’s a quote from the book I particularly like: “We must prepare our soil before we’re ready to plant the seeds we want to grow in the new year.”

Want to Play a Bigger Game in 2012?

Wednesday, December 28th, 2011

I went on a personal retreat last week. In addition to all the museum visiting, one of the things I did on my retreat was to reflect on all the changes in my business in 2011 and the big plans I have for 2012. I guess you’ve heard about the Creative Arts Business Summit! That would be my big plan. Do you have big plans for 2012? Why not set a plan to play bigger in 2012? Here are some ways to help you.

1. Set a stretch goal.

I’ve often heard of this as a breakthrough goal. The idea is that once you achieve such a goal, you break through to a new level in your business. Look back to a really big goal you set and how you felt when you achieved it. Could you really go back to how you felt before? Look for a goal that would make a really big difference in your business and focus a little each day until you achieve it. It could be writing that book you keep thinking about or getting your portfolio together and actually contacting galleries to show your work or submitting your teaching proposal to a national show.

2. Take action.

Achieving any goal is all about taking action, whether that’s giant steps or baby steps. Both will get you there. Decide today to take some action each day toward your stretch goal. Write down what you plan to do each day.

3. Track your results and make necessary adjustments.

Every day take time to look at what you accomplished that day. I also like to do a weekly review. When you do this and see yourself moving toward your goal, you’ll build your confidence and keep going.

4. Get support.

Support comes in many varieties. It can be a coach (that’s one of my favorite support systems) or mentor. It can be business friends also growing, and you’ll network and encourage each other. It can be a class environment where you learn something to build your business. And, it can be family members if they understand that you are trying to grow. Be sure the people on your support team are people like you, truly invested in their own success and who want you to succeed as well.

5. Watch your mindset.

This one stops a lot of us. “What we think, we become.” said the Buddha. Take action to eliminate negativity and small thinking from your life. Read or listen to uplifting books, leave affirmations where you’ll see them and start a gratitude journal. These seem like simple steps, and they are. They can have a profound effect on your goals.

Lastly, I want to share my favorite resource for planning my year, Your Best Year Yet! by Jinny Ditzler. It’s the book I took on my personal retreat. I’ve recommended it before and everyone who uses this process finds it valuable. I’ve reprinted the review from last year below.

Please share your thoughts below.

6 Year-End Tax Strategies

Wednesday, December 14th, 2011

With just two and one-half weeks left in the year, you can still make decisions that may lower your tax bill. Here are six for you to consider with input from your accountant:

1. Review your business books. You should be doing this on a regular basis, though I realize that most artists steer away from numbers! You need a clear picture of your earnings and expenses before you make any decisions that will affect your taxes or the life of your business. Talk to your accountant or bookkeeper about your current numbers and ask if you should be tracking something you aren’t.

2. Defer your income. Unless you expect to make considerably more income in 2012, you might want to defer income until after the first of the year. If this is the case, send out your invoices late this month so you won’t receive payment until January.

3. Increase your expenses. Stock up on business equipment and supplies before year end. Pay some of your bills early.

4. Contribute to your retirement plan. Review requirements for payments to your plan. If you don’t already have an individual 401(k), you may want to set up one before the end of the year.

5. Give. Charitable donations are tax deductible if you have a receipt. I recently made a couple of microloans through FINCA (www.finca.org) to women in Afghanistan in handcrafts businesses. You can also find microloan opportunities at kiva.org. Your very small loan will make a difference.

6. Invest in yourself. Since self-development is tax deductible, now is a good time to plan ahead to attend our first Creative Arts Business Summit. You’ll learn strategies you can use every day to grow your creative arts business and the investment is tax deductible.

These strategies apply differently to each business owner based on her particular situation. Since I’m not a financial professional, take time to discuss your strategy with your personal tax advisor. I had a discussion with mine last week and made a few adjustments that will make a difference.

Please share your thoughts on year end tax strategies below.

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