Many of us travel as professionals, whether that is to teach or vend at shows or to enjoy quilts made by others. Don’t we sometimes vacation around the shows we know about! And, of course, tipping is required on these trips.

Here are some guidelines gleaned from David Nagle’s article in the current issue of The Professional Quilter where he went on an imaginary quilt show trip.

• Cabs or paid shuttles: 10-20% depending on whether you have bags.
• Baggage handlers (Skycaps, hotel bellhops): $2 for the first bag; $1 for additional bags.
• Maid service: $1-$10 a day depending on type of hotel.
• Restaurant: 15%-20% of the bill depending on service
• Complimentary hotel shuttle: $1-$2 per person

During your stay, you will encounter many instances where someone does something extra to help you out and that requires a tip. In your travels, be sure to keep track of all the tips you give, as they are tax deductible – and carry lots of dollar bills.

Please share your thoughts on tipping on our blog. You can read more of David’s article on tipping in the Spring 2011 issue of The Professional Quilter. It’s one of your benefits as a member of the International Association of Professional Quilters.

I’ve been sending out an online newsletter, or e-zine, for more than six years. It’s a terrific way to keep in touch with our IAPQ members as well as other professional quilt, fiber or mixed-media artists, and creative entrepreneurs who use our resources. Here are six tips to make your e-zine work for you.

1. Clarity. Be clear about your goals and your audience for your ezine. Why are you creating this e-zine and who are your writing it for? If you start with that in mind, you’ll find that it’s easier to write your articles and include relevant materials. You can even keep a specific person in mind (someone in your target market) and write directly to that person.

2. Content. People read your e-zine for the content you deliver. The more relevant it is to their lives and/or business, the more likely they are to continue to follow you. Readers resonate with how-to’s, lists, problem solving. It’s OK to promote yourself or your products, just don’t let that be the focus.

3. Consistency. Be sure your e-zine has a consistent look issue to issue. You also want it to go out the same day of each week. Your readers look forward to its arrival and notice if it doesn’t come as expected. This one currently goes out on Wednesdays. The best days for delivery are said to be mid-week. That may not be true of your audience. How do you find out? Survey them. And, how often should you send your e-zine? Weekly gets the best results, then bi-weekly.

4. Call to Action. Every e-zine should include a call to action (CTA). What do you went someone to do after reading your e-zine? It could be to apply a tip you give them or it could be to look at your art or it could be to take you up on your special offer on quilting.

5. Connection. We all like to connect with like-minded people. After all, we buy from people, not an invisible company. Start your e-zine with a brief story about yourself to connect to your readers. Don’t just connect on a personal level, connect also to the issues of your target market. And, speaking of connection, look for ways to make more connections. This could be by using a “forward to a friend” method or including a signup form on the home page of your website.

6. Compelling title. Your e-zine title should make the topic clear and compel the reader to open it. Spend some time looking at the titles of e-zines you get. Which ones were you curious to open and which ones did you ignore? Just as with the content, people like how-to’s, numbers, benefit statements.

Please share your thoughts on e-zine success on our blog. And, if you don’t have an e-zine yet, be sure to check out our upcoming Internet & Social Medial Marketing Teleseminar. We start with getting your e-zine in place. In case you missed it, that was my CTA.

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WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE?
Please do! Just be sure to include the blurb below.

Morna McEver Golletz is the founder and CEO of the International Association of Professional Quilters, an association to help quilters, fiber artists and other creative arts entrepreneurs build business success. Her weekly e-zine offers tips, techniques and inspiration to help you craft business success from your creative arts passion. You can sign up for a F.R.E.E. subscription at http://www.professionalquilter.com.

As always, Quilt Market is inspiring. Fabric companies have new lines to show, pattern designers have their latest releases, and new products are introduced to the quilt industry. Here’s some of what I saw.

1. Rapid Fire Lemoyne Star. Following up on her success with the Rapid Fire Hunter’s Star, Deb Tucker has introduced a ruler for this block.

2. Big Beautiful Bugs! Andover Fabrics introduced this latest line from Lonni Rossi that features moths dragonflies and bumblebees, bugs with wings. The bugs, all drawn with dots, are available in 3 colorways: spa colors; red, gold and black; and green and brown.

3. Shabby Chic Hits Quilt Industry. Rachel Ashwell of Shabby Chic fame has released a line of cotton quilt fabrics. The 46-SKU line is her first for quilt shops and will be followed by a home dec line. Rachel told me that she was humbled by the tradition of community of quilters.

4. Quilt Designed Hot/Cold Bags. Kona Bay Fabrics introduced a line of hot/cold  bags in 11 designs. Available in two series, the Great Northwest and Elegant Beauty, the bags retail for $8. These would be perfect for shop hops that want to include a meal.

5. Bag, bags, more bags. We continue to see lots of bag patterns. Sometimes I wonder why, and then I remember a bag always fits! I also saw lots of patterns for aprons and little girls’ clothes.

6. Water-soluble, iron-on, pre-printed guides for crazy quilt stitches. These came in kits with wool pieces, threads and the guides. I saw people on the plane using the product and the results were lovely. They were from Sew Cherished.

7. Lots of bright, clear colors. I really like the clean look of today’s fabrics,  and I found lots to like in many booths. I particularly liked the display in Michael  Miller’s booth with the story boards of the colors that went with the new lines.

8. On the gift side, I liked the lotion bar from LaviShea. The bars melt with your  body heat and absorb quickly and completely without leaving a greasy residue, perfect for quilters and fabric.

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WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE?

Please do! Just be sure to include the blurb below.

Morna McEver Golletz is the founder and CEO of the International Association of Professional Quilters, an association to help quilters, fiber artists and other creative arts entrepreneurs build business success. Her weekly e-zine offers tips, techniques and inspiration to help you craft business success from your creative arts passion. You can sign up for a F.R.E.E. subscription at http://www.professionalquilter.com.

Lots of our IAPQ members have published books, whether that’s through a traditional book publisher or self-published. Today we can go even further and skip the printed page and publish solely in an e-book format. Regardless of the format you use, marketing is key. Yes, if you use a traditional book publisher, they do much of the marketing. To ensure the highest level of success for your book, you need to do marketing on your own. Here are tips to market your book.

1. Call your local quilt and book shops and ask if they’ll host a book signing for you. Look for unusual places to do signings. For example, maybe your quilt book features quilts with dessert names. Try a signing at a local bakery. I remember talking with a novelist who was doing signings at the airport. Talk about a captive audience. Don’t forget to promote the signing with news releases.

2. Sponsor a contest. If your book is about adding embellishments to quilts, have entrants post photos of their work on your website and award a prize. You could even have viewers vote to get more people involved.

3. Set up a blog hop to promote your book. I mentioned the blog hop recently in conjunction with a post on blogging. You approach several other bloggers and ask them to review your book or interview you about your book on their blogs, introducing you to a wider audience.

4. Print bookmarks that include the cover image, details about the book and a link to your website. Leave these on tables at shows, and ask your local shop owner if she’ll put them out with other literature. Be sure to include a link to your site on the bookmark in case someone wants more information.

5. Look for opportunities where you can be interviewed about your book. I can think of three right off the top of my head: Art & Soul Radio, American Patchwork & Quilting Radio Show (previously Pat Sloan’s Creative Talk Network), and Creative Mojo with Mark Lipinski.

6. Get others to sell your book for you. Many other teachers or lecturers offer books to their students. If your book compliments their topic, ask if they would consider carrying your book. Several years ago I sold books in the IAPQ booth for one of our members who gave a “Meet the Teacher” talk in Houston. She didn’t have a booth and wanted to offer her students a place to purchase the book. As soon as her talk ended, I was inundated with buyers. This was definitely win-win for both of us.

7. Create a Fan Page on Facebook just for your book. This lets you promote the book and encourage conversation among the book’s fans. Encourage sharing of photos of quilts made from the book. Share your tips for success with the projects.

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WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE?

Please do! Just be sure to include the blurb below.

Morna McEver Golletz is the founder and CEO of the International Association of Professional Quilters, an association to help quilters, fiber artists and other creative arts entrepreneurs build business success. Her weekly e-zine offers tips, techniques and inspiration to help you craft business success from your creative arts passion. You can sign up for a F.R.E.E. subscription at http://www.professionalquilter.com.

Do you have a blog? Blogging can be fun and creative. It can add to your business growth and lets you connect with your tribe. I think that’s the primary reason for blogging: building your community.  Blogging lets you create lasting relationships, and when people know, like and trust you, they are more likely to become your customers. Here are six tips for using your blog:

1. Take your customers on a tour of your studio or shop. I admit that I love to tour other quilters’ studios. In fact, I enjoy it so much, I created a lecture to share the studios I like and feature a studio in each issue of The Professional Quilter for the same reason. And, I love to see the shops I want to visit ahead of time, or maybe just put them on my wish list.

2. Provide information. This can be “how to” or just sharing the latest information on an upcoming show or exhibit. It should provide value for the readers. This helps to establishes you as an expert, the “go to” person on a topic. You can also make offers on your products or provice coupons, etc., but the primary goal should be to provide information.

3. Share yourself, your staff, other professionals. People want to know who they are doing business with. This is your chance to share something about yourself. Let your personality shine. Customers or potential customers also want to know the people that work with you. And, if you have friends who blog, take a turn blogging on each others’ pages. It will help each of you increase your audience.

4. Take advantage of technology to further readership of your ideas. You can connect your blog to Facebook and tweet about your blog. Many of our blog posts originate in this weekly e-zine. They then post to our blog and then to Facebook. I found it interesting that I often get comments on the blog or on Facebook from artists who originally read the material in the ezine.

5. Participate in blog events. Here are just two ideas. Sponsor a blog contest. It could be as simple as asking for input on your latest quilt design, perhaps helping you name it. For a prize, you can offer a copy of the pattern. If you are a book author, create a blog hop. In this case, you find several other bloggers and ask them to review your book. They in turn ask for comments on the post and offer a copy of your book to a random commenter. Each blogger advertises the blogs where your book will be reviewed, so more people learn about other blogs.

6. Be consistent. Bloggers are more successful who keep a constant schedule about blogging. Readers start to rely on you for specific information and will return to your blog for that type of information. Along with consistency comes frequent postings. The more often you post, the more your readership, and in turn your business, will grow. Of course, you have to figure out what works for you. In general, two to three times a week is a minimum.

7. Remember that blogging is one part of a social media strategy for your business. Look for other ways you can connect with your customers, including Facebook, Twitter, YouTube and your e-zine (online newsletter).

Please share your tips on blogging here on our blog.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business.  Learn about all the benefits of IAPQ membership and join here.    

By Tara Reed
Tara Reed Designs; $27

Promotion is key for creative entrepreneurs who want grow their businesses, and part of that is getting press coverage. If you are stumped with how to go about getting the press to notice and write about your art, Tara Reed provides you with the blueprint to follow to accomplish this. Tara, a licensed artist who has created more than 15 lines of fabric in the past three years with South Seas, found herself answering questions from other artists about art licensing, and many of those questions were about getting press. This ebook resulted from Tara’s own experiences and that of her clients. She covers the basics of setting up a press release, what it should include, adding photos, how to distribute your release, creating a press kit and even how to make your website more press friendly.  Even if you’re an experienced press release writer, you’ll add a few tricks to your toolbox so you can become your own publicist. I’ve even comb bound my copy for easy reference.

Here’s a link if you would like to learn more about the book and save $5 off the price of the book.

How do you back up your computer data? I’ve always used an external drive.  Luckily, the time I did have problems, the tech guys at my local Apple retailer were able to save my data. In the Winter issue of The Professional Quilter, tech columnist Gloria Hansen wrote about “cloud” backup services. Here’s an excerpt from that column.

In a 2008 column, “Preparing for the Hard Drive Crash,” I wrote how it’s not a question of if a hard drive will cash, but when. Hardware failure continues to be the number one reason that data is lost; human error comes next. Even having an external drive is no longer enough. We have all learned that the worst does happen – fire, flood, hurricane, burglary. In in that situation, your external backups may also be gone. Enter online backup.

The vast majority of today’s computer users use the Internet on a regular basis. Higher speed connections and the regularity of web use make online storage an excellent way to supplement your external backup, and in some cases replace it entirely. You may have heard “backing up to your cloud” or “accessing your cloud” or similar. This simply means putting information on a remote server via the Internet. Using online storage offers advantages. The facilities are secure, the data is encrypted and password protected, and many services continually monitor data to ensure that there is no corruption or loss. Many services are cross-platform, meaning you can transfer data from a Windows OS to another, such as a Mac OS. Some also offer mobile access such as apps for iPhone, iPad, and Android.

All online backup services generally work in the same way. You sign up for a service, pay for rental space on the company’s server, select a password,  download the needed software from the service, select what you want to back up, and run the program. After the initial upload, incremental backups of new and changed data are automatically done on a regular basis. This eliminates the fear that you forgot to backup.

Services to consider include Carbonite, SugarSync and Mozy. You might also consider a bootable external backup of your data using SuperDuper on a Mac or Acronis True Image Home on a PC.

While many people will be happy with only using an online backup service, keep in mind that it is possible that you will not have an Internet connection when you need your data. Another drawback is that most services only backup data, so be sure to have a backup of your operating system and program, including serial numbers.

Using an online backup service will give you some peace of mind. Keeping your data both in the clouds and on the ground in some kind of external drive will add another layer of security and convenience. Either way, if the worst happens, you’ll be ready and running.

Please share your experiences with cloud storage on our blog.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business.  Learn about all the benefits of IAPQ membership and join here.

Delivering Happiness
Tony Hsieh
Business Plus; $23.99

Subtitled A Path to Profits, Passion, and Purpose, these are the lessons Tony Hsieh, founder of Zappos, learned in business and life. It’s a quick read, and I found the book offered some valuable lessons, particularly on creating a company culture, including core values, and delivering “WOW” through service. In the final analysis, Tony offers his belief that we are all after the same end goal, and that is happiness. If we keep asking ourselves “Why?” about our goals, we’ll end up with wanting to be happy. I can see this is so true when I think about why so many of us quilt or make art. It makes us and the recipients happy.

Look for the book at your favorite book retailer. Here’s a link to Amazon if you would like to learn more about the book.

Last week I signed up to work with a new mentor, Fabienne Frederickson, when I joined her Platinum Coaching Program. Fabienne is known as the “Client Attraction Mentor on Marketing & Mindset.”

I’m a big believer in seeking help from mentors for business and personal growth, and I can’t wait to see where I go in the next year. Here are five good reasons to work with a coach or mentor.

1. A coach helps you think and play bigger. Because a coach isn’t involved in the nitty-gritty aspects of your business, she doesn’t get bogged down in your day-to-day details. She can see the big – and bigger – picture. This is particularly enhanced with a mastermind group. I’ve been amazed at how large my coaches and mastermind partners want me to play. Yes, it can be scary, but once you start thinking big, it’s impossible to go back.

2. A coach can keep you accountable. Your coach can help you keep on track by having you report weekly on your accomplishments. She’s able to help you make a commitment and stick to it. One of my coaching clients remarked that she’s accomplished more in the first two weeks than she did in six months and attributes it to having to be accountable to me on a weekly basis.

3. A coach can be another source of creative ideas and feedback. During one of our monthly calls recently, someone asked for a suggestion about how to do a video of her machine quilting studio. It was easy for me to think about how to approach this, and she loved the idea I came up with. It’s always easier to look at someone else’s business, and a different perspective can make the difference.

4. A coach can help you create your vision and, more specifically, a road map to get there. We all have dreams. Accomplishing them is something else. A coach can help you get clear about what’s important to you and set a plan for achievement.

5. A coach can help you build on your strengths, learn how to attack obstacles, and look for opportunities to grow your business. Yes, we all have roadblocks to growth, business or personal. A coach can help you identify what is hindering your progress and help you focus your thinking process toward growth.

6. A coach is also your personal cheerleader, ready to encourage and motivate you toward your goals.

In the end what a coach does is challenge you to be your best. And, if you put your best self out there, you’ll grow, both personally and professionally, and you’ll help more people.

I love this quote from Marianne Williamson about playing big, letting our lights shine. Perhaps you can relate:

I love this quote from Marianne Williamson about playing big, letting our lights shine. Perhaps you can relate:

Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure. It is our light,
not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous,
talented, fabulous? Actually, who are you not to be? You are a child of God.
Your playing small does not serve the world. There is nothing enlightened about
shrinking so that other people won’t feel insecure around you. We are all meant
to shine, as children do. We were born to make manifest the glory of God that is within us.
It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously
give other people permission to do the same. As we are liberated from our own fear,
our presence automatically liberates others.

Please share your thoughts on our blog and if you are interested in exploring our coaching program, here’s a link.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business.  Learn about all the benefits of IAPQ membership and join here.

IAPQ member and CPA Veronica Wasec recently wrote about 10 common mistakes that small business owners make with their accounting and QuickBooks®. As a Certified QuickBooks® ProAdvisor, she’s worked with lots of small business owners, including quilters, for more than 20 years. Here are five of the mistakes she often sees business owners make:

1. QuickBooks® is not set up properly for the business. This causes small business owners to spend a lot of time getting information out of QuickBooks® or tracking information manually outside of QuickBooks®. After you understand how information is accumulated in QuickBooks® primarily by the use of projects, items and the chart of accounts, you can set up QuickBooks® specifically for your company and your needs. Once it is set up properly, you can use reports that show you how much money you made by customer, by project or job, and by inventory or service items.

2. QuickBooks® is only used as a bookkeeping tool rather than as a way to manage business finances. Many small business owners use QuickBooks® only as a bookkeeping tool – to capture their daily transactions. Unfortunately, they don’t review financial reports such as the Profit & Loss, the Balance sheet, and key reports such as the accounts payable aging, accounts receivable aging and several types of profitability reports. To manage your business effectively you need to have timely and relevant financial information available to you and you need to review it on a timely basis.

3. Bookkeeping is not kept up-to-date. Keeping your bookkeeping up-to-date can be a thorn in your side, but it is a necessary function of running your business. Here are a few tips, whether or not you hire an outside bookkeeper:

· Set aside time on a weekly basis to update your books.

· Use a checklist to ensure that you record all your transactions.

· Be sure to have receipts for all of your transactions.

· Set up a filing system that is appropriate for the size of your business and file away all your receipts and documents.

4. Accounts are not reconciled. Many small business owners have messy balance sheets because they don’t reconcile their accounts. This includes reconciling bank accounts, credit card accounts, sales tax accounts and other accounts on a monthly basis to ensure that your financial data is accurate. If your financial data is not accurate then how can you rely on it to make decisions for your business?

5. QuickBooks® is out-of-date. Many small business owners use an outdated version of QuickBooks®. Why is this important? QuickBooks® does not support any versions older than three years. Also, newer versions of QuickBooks® allow for automatic downloading of bank and credit card transactions from the bank and credit card companies. Newer versions also have higher capabilities, for example QuickBooks® 2011 version allows for batch invoicing – a great time saver for companies that bill multiple customers for recurring fixed amounts (such as monthly support charges). Upgrading to a new version of QuickBooks® is very simple and generally only takes minutes.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business.  Learn about all the benefits of IAPQ membership and join here.