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Selling Quilts and Fiber Arts to Vacationers and Tourists

Wednesday, March 16th, 2011

I recently returned from Aruba. One of the highlights of the trip was looking at (and buying) local crafts from vendors at the timeshare where we stayed. This year I saw Aruban artists joined by an American, Doris Iversen. Doris makes beautiful handcrafted bead crochet and wire jewelry encompassing polymer clay. She has vacationed for many years in Aruba, and some years back when she was crocheting at the pool, the activities director asked if she would like to sell her work along with the local artists. It added variety to the selection, and she wouldn’t be competing with locals. Today when she makes her annual trip, she brings all the jewelry she can to sell at the twice-a-week evening events.

As I look back on other travels, I recall similar examples: the painter selling her work in the lobby of a small hotel in Hawaii and the artist-in-residence at the Art Colony Shops at the Greenbrier. If you live in an area frequented by vacationers or even vacation yourself in one particular spot, you might consider this as a possible sales outlet. Here are some tips to get you started:

1. Look at where you live or where you vacation. Spend some time going to resorts and seeing if they offer art or crafts events. Stop in the local galleries or crafts shops and ask if they know of any options. And, at the same time, you might ask about consignment or crafts purchasing. Some of this you may find out with an Internet search or a phone call.

2. If you want to consider contacting specific hotels ahead of time, look for the resources from AAA. Its destination guides will list details on hotels. You’ll also find information on its website (www.aaa.com). The American Hotel and Lodging Association (www.ahla.com) produces an annual guide of members’ establishments that is available to Allied Members or through STR Global (www.strglobal.com). As the cost is relatively high, you might want to look for a copy at the reference desk at your library.

3. Check with your state crafts guild. They may know of arts and crafts outlets. For example, in West Virginia, Tamarack: The Best of West Virginia is a statewide collection of handmade crafts, art and specialty food. It’s run by the Tamarack Foundation whose mission is “to preserve West Virginia’s cultural heritage and the development of a strong, creative economy through its work in the improvement, growth and support of arts-related industries.” From its beginnings in 1994, Tamarack has grown to represent 2,800 artisans. It is located just off I-77 and welcomes half a million visitors annually to its facility.

4. When you do find opportunities, questions to consider include:
· What fees are involved to participate? This could be a table fee or a commission on your work. You may need to join an organization.
· How do they advertise the crafts?
· Can you set up a sales table for conventions at larger hotels/resorts?
· Can you talk to some of the participating artists and get their experiences?

5. When contacting in person, go armed with business cards, brochures and a sample or two of your work. Nothing sells like seeing the real thing.

If you’ve had experience selling your work in a resort setting, please share with our other readers.

 

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business.  Learn about all the benefits of IAPQ membership and join here.

Book Review: No Excuses!: The Power of Self-Discipline

Sunday, March 13th, 2011

No Excuses
No Excuses!: The Power of Self-Discipline
Brian Tracy
Vanguard Press; $17.99

Brian Tracy says that what separates successful people from less successful people is self-discipline. In this book he looks at self-discipline in three distinct areas: personal success; business, sales and finance; and the “good life.” To be able to grow as a person and achieve happiness, which is really our end goal, requires self-discipline. Not easy to achieve in all areas. Some of the material wasn’t new to me, though it served as a good reinforcement. Because each of the 21 chapters (seven in each of the three areas) includes action exercises, I think it would be useful to do one each day for three weeks to build on the discipline you are practicing. Some readers may have problems with the sales focus in part of the book. I also wish the book included a list of references.

Look for the book at your favorite book retailer or go to Amazon to learn more about the book.

Exercise Your “Done” Muscle

Wednesday, March 9th, 2011

A lot of us have problems getting things finished. Several reasons come to mind: procrastination, the need to be perfect, distractions by other things, failure to prioritize. Here are eight tips for exercising what I call your “done” muscle.

1. Get clear about what it is that you are trying to accomplish. Once you have clarity around your goals and/or a particular project, it’s much easier to move forward. As you work, keep your eye on the prize. This will help you progress.

2. Break your project down into manageable tasks. When you look at a goal or a specific project, it can seem overwhelming. If you can break it down into bite-size pieces, it’s always easier to see how you can accomplish it.

3. Look for where you need help. Just because you have a big project, doesn’t mean that you need to do it all yourself. Remember, it’s not necessary to know how to do everything, just what needs to be done.

4. Prioritize what needs to be done. This can apply to a specific project or your daily “to do” list. It’s easy to look for the quick and uncomplicated things to do each day so you can check them off the list. The problem is you aren’t really accomplishing what you need to accomplish. What you should be doing is tackling those projects that move you towards completing your goal.

5. Consider the ROI. That’s Return on Investment. You can look at your tasks and see if time spent doing these tasks is worth your time. Maybe you should delegate the tasks or not even do them at all.

6. Finish what you start. Make that your goal. Really look around at how many people actually finish what they set out to do. Many people say they are going to do something and don’t ever complete it.

7. Remember good enough is often good enough. Sometimes we spend so much time aiming for perfection that we don’t accomplish our goals.

8. Don’t over-think everything. As the Nike ad says, “Just do it.”

If you have a tip for exercising your “done” muscle, please share it on the blog.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business.  Learn about all the benefits of IAPQ membership and join here.

Want to Host Your Own Quilt or Art Seminar?

Wednesday, March 2nd, 2011

Have you ever gone to a terrific seminar and left wondering if you could take that experience and improve on it, running your own seminar? That’s what happened to Alice Kolb and partner Barbara Quinby when they decided to join forces to host the annual Texas-style quilter’s seminar, now known as Quilting Adventures. The annual seminar started in the early 2000s when Barbara built on her experience from her business career to invite four to six national quilting teachers per week to a classy, yet casual resort to offer students a week of learning from one teacher, good food and lodging. Today the seminar receives rave reviews for its attention to detail and the enriching experiences of its participants. If you, too, think putting on a seminar can be rewarding, here are some tips from Alice’s article in the Winter issue of The Professional Quilter.

1. Analyze yourself. Critique your strengths and energy – both financially and physically – and check your enthusiasm record for a long-term project.

2. Determine your level of commitment. Do you want to own a seminar company, either by yourself or with a partner? It’s a job with responsibilities that last all year from hiring teachers to handling student queries.

3.  Put together a business plan. You need to determine how much time and money are needed to bring your seminar idea to fruition. You will need to make payments well before you ever bring in any funds and you need to be sure you can handle this financial responsibility. You also need to clearly identify the market you want to reach.

4. Research potential site locations. Do they match the style of your event? Will they meet the needs of potential students identified in the business plan? Can the faculty and students easily get to the locations?

5. Personalize your event. Consider the student you identified in your business plan and how you can make the event unique for them.

6. Consider how you will attract students. This could include advertising, personal trips to shops or shows for promotion, printed material and a website. Most important, determine how much time and money you can invest to do this.

To read the article in its entirety, you can join the International Association of Professional Quilters. This issue will be the first one that you receive as one of your member benefits.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business.  Learn about all the benefits of IAPQ membership and join here.

Are you looking for a new printer?

Thursday, February 10th, 2011

The Professional Quilter’s High Tech columnist Gloria Hansen is often asked for recommendations when someone’s printer dies. Questions range from what printer to buy to print on fabric sheets to how much to spend to whether or not third party inks are OK. For most people her recommendation is to purchase an inkjet printer. Here’s an excerpt from her recent article in The Professional Quilter:

Today’s inkjet printers are used for everything from everyday text to gallery quality photographs and artwork. Companies such as Hewlett Packard, Epson, Canon, Kodak and others have a variety of printer models available for you to select from. To narrow down your search, the three key questions to answer are how much money you want to spend, how wide you want to print and what type of ink you want to use.

The price of the printer will depend on the size it is capable of printing, the functions it has and the type of ink it uses. Important to know is that if a printer is using one type of ink set and another model from the same manufacturer is using the same ink set but is more expensive, the print should be identical. The difference in price is generally due to printer capabilities, such as the print speed and inclusion of other “multi-functions” (also called all-in-ones), like scanning or faxing, and wi-fi or bluetooth options, which give you the ability to print wirelessly. Some printers allow you to print on CDs or DVDs, include built-in media card readers and provide options for borderless printing. Thus, if your budget is limited, you can get the print quality you want by focusing on the ink set the printer uses rather than the extras it has. Be sure to check out the manufacturer’s website. Often you can find excellent prices on refurbished printers or models that are about to be discontinued. Other options are checking out Craig’s List and eBay for used models.

If you need a printer capable of printing a wider format, models range from 13 to 44 inches (some higher still); some can print at a length as long as your computer can handle by way of the operating system and memory. The wider the printer width, the more expensive the printer. Again, there are good deals to be found in the refurbished or used category. When buying a used wide-format printer, ask to see a printout of the “printer status and parts life.” Instructions for this can be found in the user’s manual. If your seller no longer has the manual, you can find one online. Then make your decision based on how used the printer is. The more worn down the parts, the more likely you’ll need to pay for replacement parts and the less you should pay for the printer.

Another important factor is the type of ink the printer is designed to use. There are two types of inkjet ink: dye-based and pigment-based. Some printers use a combination of both – generally a pigment black and color dye-based color. At one time, dye-based inks were preferred for printing photographs because of the broader range of colors available. This is no longer the case.

Understanding what you’re looking for by way of price, print size and ink will give you the information you need to narrow your search and find a printer that’s right for you.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. This article was excerpted from The Professional Quilter, the IAPQ membership journal. Learn about all the benefits of IAPQ membership and join here.

Try Time Blocking to Increase Your Productivity

Wednesday, February 2nd, 2011

Did you know that February is National Time Management Month? One way I like to get control of my time use is by time blocking on my calendar. What is time blocking? It’s a method of allocating or pre-assigning time for specific activities throughout your day. It helps me keep my day and life more balanced. I accomplish more because I have structure to my day, I can focus on a specific task with a high value, and I’m able to manage interruptions. I’m the one in charge of my day. Here’s how to do this:

1. Review your daily and weekly activities.

  • Can you determine how much time you spend on specific tasks? It might be helpful to track your time for a few days so you can see how much time you do spend on those activities. For example, do you check your e-mail every couple of hours and find that you spend at least 15 minutes each time answering them?
  • Do you have like tasks that are spread through out the week, e.g., teaching every day or taking in new quilts to longarm? Can these tasks be handled on one or two days, so your energy focuses on one activity?
  • Do you have tasks that need attention that don’t seem to get any? For example, dedicated marketing time is key for any business. Artists want to spend their time creating and often have trouble reconciling the need to spend so much time marketing. This task is often relegated to the leftover time when it needs to move to the front burner.
  • Do you have uninterrupted time for creative work? Even though we run creative-based businesses, the time should still be dedicated to the task.

2. Consider your short- and long-term goals.

  • Do you have a big project that needs to be completed? Start with a list of the tasks involved to complete it and estimate how much time is involved for each.

3. Consider your own personal work habits. When are you most effective? I’m a morning person, and I know I am more productive in the morning. For me this translates into activities that require brain-power earlier in the day.

4. Armed with answers to those questions, get out your calendar and begin to block off time for your activities. What most of us do is set appointments with others and that’s what is on our calendar. We then fill our time with items on our goals or to-do list. This system lets you set an appointment with yourself for your work. Once you’ve shifted to an “appointment” mindset, it’s often easier to accomplish tasks on your list. With your goals in mind, put the important tasks first so you’ll accomplish them. If I don’t block time for the key tasks, I can easily spend lots of time on simple tasks, like folding fabric and putting it away or reading the latest quilt magazine or checking Facebook. These items don’t move my business forward in a significant way. Here are some things you might like to time-block:

  • quilt intake time on one or two afternoons or evenings a week, rather than at odd times.
  • time dedicated to longarm work
  • creative time to design patterns
  • marketing time
  • bookkeeping, if you don’t have outside help
  • order fulfillment, if you don’t have outside help
  • learning time
  • time to work on blog posts and your communications with clients
  • writing time if you are working on a book
  • time to complete samples
  • time to read and respond to emails (I know you will have times when you need to check for something particular. When that happens, just handle that one item and save the rest for the blocked time.)
  • time to develop new classes
  • breaks in your day (This can be crucial if you are standing or sitting at a machine most of your day.)

To give you an idea of how I time block my week, I have our member calls and coaching calls on Tuesdays rather than spaced throughout the week. I allot one block of several hours during the week on one day to work on my blog and ezine articles. Because I’m working on a new program, I block time during each day to work on that. It’s a goal with many smaller tasks that need to be completed. I also block out time twice a day for e-mail, so I’m not checking constantly. I have an hour each day blocked out for reading or learning something new I can apply to the business. I block out Thursday afternoons for errands. Because I know that’s the day for errands, I try to schedule doctor appointments during that time, and I’ve already scheduled my hair appointments through October. I also block out time for family and self-care, so they don’t get lost.

I’m not rigid with the time blocking, and, of course, I have other appointments to put in. This week I have my local guild meeting and a professional quilt guild meeting.

In the end the reason I think this works is because when you pre-assign the time for a specific activity, you are more focused on getting it done. In a sense, you created a deadline for yourself. And by batching like tasks together in the same block (like the quilt intake sessions), you work more efficiently.

Let me know how time blocking works for you.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. This article was excerpted from The Professional Quilter, the IAPQ membership journal. Learn about all the benefits of IAPQ membership and join here.

Intentions vs. Resolutions

Wednesday, January 19th, 2011

Are you a New Year’s resolution maker? I used to be, and probably like many of you some resolutions fell by the wayside.

Several years ago I decided to try something new. I’ve picked a word or two to reflect and act on for the year; it is my intention for all I do. I started this practice in my yoga class. Kathy, the owner of the yoga studio, passes around a basket with words, and we each draw one. This year I missed the first day of class, and Kathy saved the basket, as she knew I would want my word. Yesterday in class, I picked my 2011 word.

The word I drew is mindfulness, which I think is a good one. Those in our Setting and Achieving Goals call last week may remember I mentioned being present in certain goal areas. This will keep that in the forefront for me.

I also like to pick a word on my own that I think will influence my work towards my goals. The word I chose early this year is abundance. For me this means I want to earn abundantly, to share abundantly and to give abundantly. They are all tied together. I can’t give abundantly if I don’t earn abundantly. I can’t earn abundantly if I don’t share abundantly. I also like how mindfulness can tie into this.

I’ve taken both words and have them on notes at my computer so I can reflect on them as I work. Last year, several readers of this e-zine told me they made fiber art of their words. If you did that this year, please share links to your words on our blog.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. Learn about all the benefits of IAPQ membership and join here

Tips to Achieving Your Goals

Wednesday, January 12th, 2011

Did you spend time in the last few weeks setting goals both personally and for your business? Are you making progress on them?

Are your goals written? That’s a big key to achieving them. Written goals have the odds stacked in their favor. I think it’s because you spend time to get clear about what you want, and that lets you focus on your end result. Here are some more tips to achieving big results with your goal setting.

1. Make at least one goal a stretch goal. The definition of a stretch goal would be one that is big and possible, one might seem unattainable with your current skill set, one that will cause you to grow. What this does is challenge you to think outside the box. It also energizes and excites you as you figure out how you’ll achieve it.

2. Figure out why the goal is so important to you and what you’ll give up to make it happen. For example, if one of your goals is to increase your income by 10%, it might be important because you want to remodel your studio. If you know your why, it will help keep you stay focused on your goal. At the same time consider if you need to give up something to help in the effort. Again using the same example, maybe you need to give up that after-dinner TV show and read something that can help you build your business.

3. Chunk down each goal into tasks. Look at the date when you choose to have your goal complete and work backwards with a list of tasks. Breaking it down makes it seem less formidable and keeps you on track.

4. Take action and track it. It sounds simple, yet people don’t always take action. Chunking it down helps a lot here. I also like to use a tracking form to check off where I am on my goals. Using our example above, you could start to chart your income each week. That way you can see if you are on track, and, if not, consider what you can change to meet your goal.

5. Find an accountability partner. It helps if you have  someone on your side, cheering and prodding. I am in a mini-mastermind group with three of the women from the high-level mastermind I was in last year. We all know each others’ businesses and can offer input and a gentle push if we’re behind.

6. Reward yourself. If you are making progress on your goals, treat yourself to something. You could even decide your reward ahead of time. Back to our example, maybe you get a massage if your financial goal is on track at the end of the month.

Good luck with achieving your goals. And, feel free to share your ideas on the here.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. Learn about all the benefits of IAPQ membership and join here.

Get More Done: Try Single-Tasking

Wednesday, January 5th, 2011

Are you a multitasker? Do you read your e-mail while you’re on the phone and at the same time bind your quilt? We’ve all been there, and I’m hoping to put my multitasking in the past.

According to Harvard Business Review blogger Paul Atchley, studies show that multitaskers are less efficient, perhaps by as much as 40%, than they think. He says that it takes an average of 15 minutes – and I’ve read numbers as high as 40 minutes – to reorient oneself to the main task. Wow – 15 minutes! Can you imagine how much time you waste on a daily basis trying to get back to the task at hand?

If you want to break your multitasking habit, here are four tips:

1. Focus on one task at a time. Atchley says our attention starts to wane after 18 minutes. He suggests that if that happens and you switch to a different task, make notes about the first task to make it easier when you go back. I think that if your attention wanes, it might be time for a quick stretch and then quickly re-focus on the same task.

2. Since I mentioned focusing on a task, be sure to divide your project into doable tasks. Set a timer for the task. I find it easier to focus if I have specifically set the time aside.

3. Eliminate distractions. This could be closing the door to your studio, letting the answering machine pick up the calls, stopping the audible tones of your e-mail. What’s key is paying attention  – again focus – to your task.

4. Stick with it until it’s done and done right.

And, if you think multi-tasking is only a problem today, here’s a good quote from Lord Chesterton, attributed to a letter to his son in the 1740s:

“There is time enough for everything in the course of the day if you do but one thing at once; but there is not time enough in the year if you will do two things at a time.”

Good luck single-tasking. And, if you have a tip to share, please post on the blog.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. Learn about all the benefits of IAPQ membership and join here.

5 Tips to Start the New Year

Wednesday, December 29th, 2010

The New Year is two days away. I’m excited about some of the things I have planned. I have some exciting new business programs to announce in the next few months, and I’ve started a coaching program for creative entrepreneurs.

As I look ahead, I can see that I have a lot to accomplish, and I need to stay focused to do that. A lot of you know that one of my favorite planning resources is Your Best Year Yet by Jinny Ditzler, and following her process helps me focus. See the review below.

I wanted to share five tips to keep in mind as you start 2011:

1. Set time for yourself in your calendar. The older I get, the more important I realize that this is. And, I’m sure I’m not the only one who doesn’t take enough time for her or himself. It’s important to find a little time here and there to care for ourselves. We’ll feel happier and stronger inside and this will in turn make us happier and stronger business people. For me, the best way to do this is to make an appointment for self-care in my calendar. One good reference on self-care is The Art of Extreme Self Care by Cheryl Richardson.

2. Set time in your calendar to grow your business. Many of us are solopreuneurs and tend to spend much of our time working in our business when we should be working on our business. Again, the calendar is a great tool. A quarterly business retreat is an option, so is working with a coach. I’ve set time aside to meet on the phone with a Mastermind group.

3. Allow adequate time for marketing. For many, the production is the fun part and the marketing takes a back seat. I’ve had more than one person tell me that she spends two to four times as many hours marketing herself and her product as she does producing the product. Marketing is an ongoing process; you are always marketing. I love this quote from actress Carrie Fisher, “There is no point at which you can say, ‘Well, I’m successful now. I might as well take a nap.'” This keeps me focused on marketing my product.

4. Keep on top of your financials. I know, most people do not enjoy bookkeeping, and if you can hire someone to take it over, that’s great. But watch your numbers. You need to know what’s coming in and what’s going out. What is your ROI (return on investment) for your activities? Your business can’t grow if you aren’t aware of the financials. The Winter issue of The Professional Quilter will include an article on common mistakes small business owners make with their accounting. Watch for it.

5. Remember why you got into business. For many of us, it was our love of quilting or fiber arts and wanting to share our gifts with other quilters. Sure, we work hard at it, and we are rewarded. When times get tough, step back and remember what got you in the business. Maybe use some of that self-care time to make something for yourself. Another quote I like is from Thomas A. Edison. “I never did a day’s work in my life. It was all fun.”

Hope these tips get you off to a positive start. Feel free to share your ideas with others here on the blog.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. Learn about all the benefits of IAPQ membership and join here.

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