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Archive for the ‘Business’ Category

Say No to Busy

Wednesday, September 5th, 2018

 

Have you ever been rushing around trying to get things done and at the end of the day realized you didn’t accomplish what you really needed to accomplish?

Yes, it felt great to check those things off your to-do list. Your studio was clean, you posted on Facebook and Instagram multiple times, and you felt like you got so much done. After all the list was full of check marks or crossed-off items. It was proof.

But did you really accomplish the important things that would move your business or your life forward?

In all likelihood the answer is no. You got caught up in “busy.” Working on things you think might make a difference.

The problem is when you get caught up in busy, it’s because you said yes to too much. You said yes without thinking.

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Creating white space

Wednesday, August 15th, 2018

 

As artists, we understand the need for white space. White space is the space between design elements and also the space inside the design elements. Without white space, which truly doesn’t have to be “white,” everything would run together. Imagine if there was no white space in this type. It would all run together and be confusing, to say the least.

The amount of white space you include varies based on your design decisions. Your goal should be to balance design elements, organize the content for ease of use, and to allow a place for the eye to rest.

You also need white space in your life, space that allows you to rest and reconnect. Once you appreciate what it does in the art you create and the art you view, you can appreciate its value in your business and life.

Imagine if your life or business calendar was jam packed with no relief. You would end up overwhelmed, frustrated and stressed. You could become resentful about what tugs at your life.

If you go back to the goal of white space in design work and think about the concept in your life and business, it would balance your life, organize your days, and let you have rest.

Here are some ways you can create and use more white space in your life.

Schedule it

You can’t have more white space if you don’t allow for it purposefully. It’s so easy to fill your calendar with things to do that you don’t have any time left to rest or for yourself. Get out your calendar and block that space off. You need to make you a priority. If you don’t, chances are that you will find yourself overworked and overwhelmed.

An important note: you need to schedule your white space first rather then work it around your other commitments. Chances are if you try to fit it around everything else, it will fall by the wayside.

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Moving Past Stuckedness

Wednesday, August 8th, 2018

stuckedness

Have you ever had so much on your plate that you’re stuck with where to start? I know I have. Last week I started thinking about all the ideas I have to grow ICAP. There is the weekly blog/ezine, the monthly coaching and interview calls, and some content that is already planned to write. Then there is book in progress, the podcast in the works, and the work I want to have happen in our Facebook groups. Wait, I forgot about the webinar I am creating. I know I can look at the my projects and figure out which to pick first, so overwhelm is not the problem.

It really is about uncertainty and where to start or how to move forward on the one project. And, if you are like me, having so much to sort through can keep you stuck. You end up studying the issue to death, over-thinking it, over-revising it, and, yes, staying stuck. I think a good term for this in my case might be analysis-paralysis.

Does this sound familiar? What is the solution?

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How Do You Treat Your Ideal Customer?

Wednesday, July 11th, 2018

 

One of my favorite shops to visit when I am at my home in St. Michaels, Md., is called Take Me Home. It’s in a charming old house and filled with the most wonderful items.

It is quite a challenge, and one I cannot meet, to leave without a little something.

Recently I picked up some cute cards for my sisters and myself. The cards had our dog breeds on them — a golden retriever, a greyhound, and a havanese. I also got the best napkins to use when I host my book club. They have a “wine stain,” and say “My book club can drink your book club under the table.” We are a serious discussion book club, and we do enjoy a glass of wine with our conversation. 

One of the joys of shopping here is the shopping experience.

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Are you leaving money on the table?

Wednesday, June 20th, 2018

 

We’re into the last six months of the year. Just where did the first six months go?!

Our ICAP Members’ Studio peeps regularly look at their numbers. How about you?

Have you look at your numbers for the first six months? What did you discover? Were you on track or were your results not quite what you were expecting?

I talked with one of my private clients recently about this, and she said she needed a cash infusion. I think finding that cash infusion comes down to two items: ideas you didn’t take action on and things you didn’t follow-up on.

Ideas that you didn’t act on

First are those items you didn’t take action on. One of my good friends has something she calls “the $5,000 notebook.” I bet you have a similar notebook full of cash and you don’t even know it.

Do you often make notes of the great ideas you had? You know, the new pattern you wanted to create, the class you think you should develop, the cards to print based on your paintings, the new line of jewelry you want to work on.

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Train Tracks and Getting Things Done

Wednesday, June 13th, 2018

 

One day recently I was stopped at a railroad bridge and started thinking about what we learned as kids about crossing the train tracks. Stop, look, and listen. Do you remember that?

The next morning I looked at the mountain of work on my desk – as well as those bright, shiny objects across the room – and wondered where I should start. I picked up the task on the top and started to work.

Shortly I became distracted and found myself on the way to the kitchen for another cup of tea.

Back to my desk. What was I working on?

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Pay it forward!

Wednesday, June 6th, 2018

payitforward

The last time I was at our home on the Chesapeake Bay, our neighbor’s grandkids were visiting. They were having a great time skipping stones across the water. Do you remember doing that as a kid or with your kids or grandkids?

The effect, of course, is that you can see ripples in the water. And the more ripples, the better.

Have you ever thought about the ripples you make with your business? I want to share four stories about ripples.

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Kick-up Your Summer Revenue

Wednesday, May 30th, 2018

summer-cash

This is the unofficial first week of the summer. For many people, this is the time to kick back and take it easy. You know the lazy, crazy days of summer! And, sure people do take vacations, but not all of them are gone every day all summer. So, you shouldn’t be either.

If you are trying to grow your business, taking it easy really isn’t an option. And, if you take advantage of the time many people do take it easy, your business will be ahead of the game.

Here are some ideas to kick-up your revenues this summer.

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Surviving business storms

Wednesday, May 23rd, 2018

Last week was such a storm-filled one that I found myself searching for rainbows each time the rain stopped. And, I found a real beauty. I started thinking about the fact that rainbows are dependent on the storm and started comparing that to our business life.

My first thought was that we all have storms in our business, whether that is feeling overwhelmed by our work or not being able to get done what’s on our list because a “crisis” or storm brews. You have times that you are not in control. You also have financial storms, weeks or more with dismal sales.

The thing is all the storms pass, and you hopefully have rainbows: turning those to-dos into ta-das or developing better sales the next week. Is it possible to get to the rainbows without the heavy storms? Maybe yes, maybe no. Here are just a few ideas to consider.

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Too Much On Your Plate? Delegate

Wednesday, May 16th, 2018

 

 

Recently I was talking with my client Claire, a needlework designer, about the need to start delegating some of her work. She was overwhelmed with the amount of work on her plate and she felt that she needed to do it all herself.

Claire is like many other small business entrepreneurs  who have a hard time delegating. It is hard to leverage your time to work on your business if you are always working in your business. Claire, like so many small business owners, had a fear of assigning work to others. (Control issues, anyone?) When you looked at this on a deeper level, you can discovered a few common reasons.

First, Claire was afraid that if she had someone else do a task, they would not do it as well as she could. Of course, this is really a story in her head, and it is not necessarily true. Just because you can do something does not mean that you should. Often someone can do the task even better than we can if we just let them. It is about letting each of us work in our brilliance.

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