I went on a personal retreat last week. In addition to all the museum visiting, one of the things I did on my retreat was to reflect on all the changes in my business in 2011 and the big plans I have for 2012. I guess you’ve heard about the Creative Arts Business Summit! That would be my big plan. Do you have big plans for 2012? Why not set a plan to play bigger in 2012? Here are some ways to help you.

1. Set a stretch goal.

I’ve often heard of this as a breakthrough goal. The idea is that once you achieve such a goal, you break through to a new level in your business. Look back to a really big goal you set and how you felt when you achieved it. Could you really go back to how you felt before? Look for a goal that would make a really big difference in your business and focus a little each day until you achieve it. It could be writing that book you keep thinking about or getting your portfolio together and actually contacting galleries to show your work or submitting your teaching proposal to a national show.

2. Take action.

Achieving any goal is all about taking action, whether that’s giant steps or baby steps. Both will get you there. Decide today to take some action each day toward your stretch goal. Write down what you plan to do each day.

3. Track your results and make necessary adjustments.

Every day take time to look at what you accomplished that day. I also like to do a weekly review. When you do this and see yourself moving toward your goal, you’ll build your confidence and keep going.

4. Get support.

Support comes in many varieties. It can be a coach (that’s one of my favorite support systems) or mentor. It can be business friends also growing, and you’ll network and encourage each other. It can be a class environment where you learn something to build your business. And, it can be family members if they understand that you are trying to grow. Be sure the people on your support team are people like you, truly invested in their own success and who want you to succeed as well.

5. Watch your mindset.

This one stops a lot of us. “What we think, we become.” said the Buddha. Take action to eliminate negativity and small thinking from your life. Read or listen to uplifting books, leave affirmations where you’ll see them and start a gratitude journal. These seem like simple steps, and they are. They can have a profound effect on your goals.

Lastly, I want to share my favorite resource for planning my year, Your Best Year Yet! by Jinny Ditzler. It’s the book I took on my personal retreat. I’ve recommended it before and everyone who uses this process finds it valuable. I’ve reprinted the review from last year below.

Please share your thoughts below.

With just two and one-half weeks left in the year, you can still make decisions that may lower your tax bill. Here are six for you to consider with input from your accountant:

1. Review your business books. You should be doing this on a regular basis, though I realize that most artists steer away from numbers! You need a clear picture of your earnings and expenses before you make any decisions that will affect your taxes or the life of your business. Talk to your accountant or bookkeeper about your current numbers and ask if you should be tracking something you aren’t.

2. Defer your income. Unless you expect to make considerably more income in 2012, you might want to defer income until after the first of the year. If this is the case, send out your invoices late this month so you won’t receive payment until January.

3. Increase your expenses. Stock up on business equipment and supplies before year end. Pay some of your bills early.

4. Contribute to your retirement plan. Review requirements for payments to your plan. If you don’t already have an individual 401(k), you may want to set up one before the end of the year.

5. Give. Charitable donations are tax deductible if you have a receipt. I recently made a couple of microloans through FINCA (www.finca.org) to women in Afghanistan in handcrafts businesses. You can also find microloan opportunities at kiva.org. Your very small loan will make a difference.

6. Invest in yourself. Since self-development is tax deductible, now is a good time to plan ahead to attend our first Creative Arts Business Summit. You’ll learn strategies you can use every day to grow your creative arts business and the investment is tax deductible.

These strategies apply differently to each business owner based on her particular situation. Since I’m not a financial professional, take time to discuss your strategy with your personal tax advisor. I had a discussion with mine last week and made a few adjustments that will make a difference.

Please share your thoughts on year end tax strategies below.

Earlier this year in The Professional QuilterGloria Hansen focused on how you can teach online without dealing with the technical aspects of creating a website, marketing to get the word out about your class nor collecting class fees. It works for the person who wants to show up at the virtual classroom, teach, get paid and then move on. For those who want to teach but also run the complete show, another option is to teach through your own website. Here’s an excerpt from her article listing some teachers who take this approach:

Popular mixed media artist/author Judy Coates-Perez (www.judycoatesperez.com) teaches color theory on a password-protected website that she created. “I prefer having control over how the class is presented and taught without having to format things to someone else’s technology/website,” she says. “I can also control class sizes and when I want to teach them.” Judy’s website is clean and easy-to-navigate with links to each specific lesson. Each lesson includes instructions, color photos and links to further information on the topic. Judy also set up a private Yahoo group for students to post pictures and discuss their work.

Canadian teacher and quilt artist Pamela Allen (http://pamed.homestead.com/home.html) rose to the challenge of online teaching in part because of a change in border regulations that negatively impacts on her ability to teach in the United States. To continue offering her classes to all interested students, she developed five online classes. She offers her students downloadable lessons, “mini-lectures” on the principles of art and art history, and “one-on-one personal critiques.”  “I can teach my class how I want it, and I can immediately troubleshoot any problems,” she says.

Artist/author Sue Bleiweiss has been using the online world for years to share her vast knowledge and offer classes, such as for journal making. Her latest three-week class, Watercolor Exploration for the Fiber Artist, came about after hitting on a process that allowed her to work through ideas for creating new fiber artworks. “My goal is to make it as personal an experience as I can for my students, which is why I make it a point to be online constantly throughout the class checking my email so that no student has to wait too long for an answer to a question or feedback on a photo that they’ve posted,” she says.

Mixed media artist/author Alisa Burke (www.alisaburke.com/onlineworkshops.html) began offering online classes about three years ago. To make the experience more personal, Alisa includes video instruction. “Much of the class content is photos and video that I film in my studio of me working and demonstrating techniques,” she says. “I film and edit everything myself (camera on a tripod). I use iMovie and Final Cut Pro to edit my videos and then upload them to Vimeo (a video service), password protecting them, and then embedding each into a private  blog.”

Artist/author Carla Sonheim (http://carlasonheim.wordpress.com) has a series of online classes with all of the right ingredients. Her popular The Art of Silliness class features one downloadable “activity sheet” per day for thirty days. Her goal is getting her students to “play” for ten minutes a day with pen and paper. Carla offers a dedicated blog and a Flickr site for her students to share, and to keep things fun she offers prizes. She also considers the comments and feedback extremely important to the overall success of the class, and she blocks out an hour per day for the month the class is in session to be available to her students.

Artist/author Diana Trout (http://dianatrout.typepad.com/blog/) teaches an online class called Inner Circle Journal with lessons and videos. “Since the format of online classes is so different from an in-person class, I will be offering different subjects that will allow students to go into more depth than in-studio or retreat classes would,” she says. “There is more time for thinking, playing and allowing time for paint and glue to dry. These are huge benefits! Also, the blog is interactive so that students can post their artwork and get feedback and questions answered.”

Each class is unique to the instructor. While these teachers have successful online classes, others do not. I’ve spoken with several students who were unhappy with the experience. Just as your reputation as a teacher spreads when teaching in-person classes, so does it spread when teaching online classes.

When contemplating whether teaching through your own website is right for you, Sue stresses that you do your homework. Whether you are comfortable with creating the class yourself or if you only want to focus on teaching and leave the technical work of the site to someone else, online teaching can offer the opportunity to reach a broader range of students while earning additional income. Before you have students start their homework, however, be sure to first do your own.

Please share your experiences with online classes, either as the teacher or the student, below.

If you would like to read more of Gloria’s article on teaching online, it’s included in the Fall 2011 issue of The Professional Quilter and available to IAPQ members. The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. Learn about all the benefits of IAPQ membership here.

Despite the title of this piece sounding rather Tina Turnerish to me, I’ve been thinking a great deal lately about what I want in a variety of areas. In other words, I’ve been looking for clarity. It’s so easy to get bogged down with all the what ifs and fuzzy thinking. Ever been there?

What do you need clarity on? When I work with some clients, that’s our first step. Clarity is really the foundation of success both in your business and your personal life.

You need to be clear on the direction you are going. What is your end goal? If you don’t know where you’re going, how will you know when you get there?

You need to be clear on who your client is. We can’t be everything to all people, though I do know people who try. In one class I taught, I had a student who wanted to turn every quilter into an appliqué artist. While that was an admirable goal, her time would have been exhausted trying to accomplish this. She would have been more effective targeting beginning quilters to get them started.

You need to be clear on the financial realities of your business. Where does your income come from? What are your expenses? How much do you need to earn to provide support for yourself?

Those are just a few of the many areas that require clarity. I’m sure you can find other areas where you are searching for clarity. It could be something big, like what my coaches call your “Big Why,” or it could be something smaller, like the name of your new pattern.

It’s easy to figure out what you need to be clear on – you hear the muddled voices. How do you find clarity? Here are a few approaches to tune into the right little voice inside so you can listen.

1. Create a vision board. The easy approach is to go through magazines and find things that resonate with you. It could be colors, words, pictures of places you want to visit, quilts you want to make or techniques you want to learn. Glue them onto a piece of poster board and leave it in a place where you’ll see it. I find that just searching for the items to put on my vision board helps me get clearer.

2. Keep a journal. Note your day’s activities, how you felt about what happened, any insights you might have. You might even ask a question and brainstorm on ideas or let the answer just come to you. Go back and read your earlier entries. The more you journal about something, the clearer it becomes.

3. Be grateful. If you are grateful every day, you can start to replace confusion with clarity. I keep a gratitude journal.

4. Spend time alone in nature. You may feel most at peace in a certain type of setting. For me it’s the water. So when I need to gain clarity, I will often sit by the water. Clarity often comes just “being,” and this environment lets me “be.”

5. Let go of the question. Sometimes by no longer putting your attention on something the answer will just come to you.

And, finally remember when I started looking at the letters in the word “success”? For me, the first C is for clarity.

Here’s a quote on clarity from Scottish writer Richard Holloway that I like:

Please share your thoughts on clarity below.

Is advertising part of the marketing plan for your business? Advertising is used to persuade an audience (your potential or current customers/clients) to take action with respect to your product or service. And that action, if you mean a purchase, can take some time. I’ve read numerous studies that it can take anywhere from 13-17 times for someone to see your ad before they purchase. Much of the initial viewing of your ad puts your name in the mind of the buyer. They begin to recognize your name or brand. Once your name becomes familiar, the prospect moves along a continuum to become a customer and hopefully a long-term client. I think some form of advertising belongs in your marketing plan. When I think about advertising I often go back to the basic questions I learned in journalism school: Who, What, Where, When, Why and How. Here are my thoughts on how they relate to advertising:

If you spend time considering these questions, you’ll be well on your way to an effective advertising plan. Sometime in the next month I’ll look at ways to create an effective ad.

Please share your thoughts and experiences on advertising below.

I had a busy travel schedule in September, and looking into October, I’ve got Quilt Market in a few weeks. The Fall issue of The Professional Quilter is in the mail, and I’ve got lots of loose ends to tie up. I think my “to do” list is a mile long. Plus, I’m busy working with my meeting planner on scheduling our annual meeting for next March. Wow! Just thinking about it adds to my stress level.

I realize that I like to work hard and can easily neglect taking appropriate care of myself. I know I have good intentions but can slack off. How about you? I thought about ways to be sure I put myself in my calendar and thought I’d share some with you. I’d love to get your feedback on how you care for yourself on the blog.

1. Pay attention to your health. October is National Breast Cancer Awareness Month. As a daughter of a breast cancer survivor, I am aware my family history plays some part. Early this week I called and made an appointment for my annual mammogram. All women have experienced the discomfort of the machine, though not many have had the experience of Leigh Anne Jasheway. She won the Erma Bombeck Award for Humor Writing in 2003 for her true story about her first mammogram when the machine caught on fire. Here’s a link the the article, “The First Time’s Always the Worst.”

2. Watch what you eat. Halloween is just around the corner and then we have Thanksgiving followed by Hanukkah and Christmas. It’s easy to get caught up in celebrations and neglect to pay attention to what you eat. And, since most of us work from home, i.e., near the refrigerator or pantry stash or the leftovers, it’s sometimes hard to eat healthy. Eating healthy keeps you energized and you feel better. For me, I try to follow the meal plan in our 5 Simple Steps to Boost Your Business and Boost Your Health. For the month, we’ve marked it down 15% for non-members, 20% for members.

3. Treat yourself to something special. I have a friend who treats herself a couple of times a month at the local bakery where she enjoys a cup of coffee and whatever just came from the oven. As my treat, I scheduled a massage for later this week. Did you know that it’s Spa Week? Spas all across the U.S are offering $50 treatments. Here’s a link to see if you can find one near you.

4. Get some exercise. I’m actually good about scheduling this one. I walk four miles early every weekday morning with my neighbors. They keep me accountable – you wouldn’t want to let down someone who got up before the crack of dawn – and I start my day energized. You don’t have to aim for my level; as little as a 15 minute walk three times a week makes a difference.

5. Get enough sleep. Busy people sometimes think that sleep is optional. Getting enough sleep is crucial to your well-being. I’ve read that six to eight hours is optimal and that you should go to bed and rise at about the same time each day.

6. Add some down time into your calendar. It could be the 15-minute break mid-afternoon where you make yourself a cup of tea and enjoy a magazine or think about your dreams. It could be a quick walk around the back yard or a 20-minute yoga stretch. A break in your day will help you avoid burnout.

As with each of these ideas, scheduling the time is key. If you don’t pay attention to yourself, you will be tired and stressed out. That doesn’t give you the energy required to run your business. So take time to take care of YOU.

Please share your ideas on how you care for yourself below on our blog.

Procrastination. We all know what it is: putting obstacles in our own way by handling those low-priority tasks instead of taking action on the high-priority tasks. The Latin roots of the word mean “in favor of” and “tomorrow.”

Dr. Piers Steel, a researcher on the science of motivation and procrastination and the author of The Procrastination Equation, says that procrastination is pervasive, with at least 95% of us procrastinating on a occasional basis. Count me in that group, as I found several ways to extend writing this article.

And we pay a price for procrastination. We miss out on opportunities, we cause ourselves unnecessary suffering, and procrastination also has an economic price. Steel says that procrastination falls into three different categories:

1. Expectancy, i.e., we expect to fail;
2. Value, i.e., we don’t value our work;
3. Time, i.e, we let momentary impulses rule us.

So how do we get beyond procrastination? Here are five tips:

1. Eliminating procrastination is tied to goals. Be sure you have set, clear goals and that you know why you want to accomplish them. You have to know why – your “Big Why.” What value do you attribute to completing these goals? It can also help you to break your big goal into smaller doable goals. And, if you need an extra push, consider finding an accountability partner to work as an external deadline for yourself. I’ve found this to be effective for completing the small doable tasks with my goals.

2. Learn how to prioritize. When you look at your list of activities for the day, which are most important? And, of the most important, are any urgent? One source to consider here is Stephen Covey’s matrix for prioritizing work. He classifies your tasks as urgent and non-urgent and then as important or not important. The problem with procrastination is that we neglect the important but not urgent until they become the fires we need to put out, i.e., important and urgent. We do this by focusing too much time in the not important quadrants.

3. Reward yourself. You can create a system whereby you earn points for each task that is accomplished as you set out, or you can pick a reward for completing the task. This should help focus you on the goal.

4. If low expectancy is one of your problems, try replacing your language. Expect that you will achieve your goals. That in turn will lead to self-confidence and optimism.

5. If impulsivity is your problem, try a technique Dr. Steel calls the “unschedule.”  He asks you to schedule play time into your calendar, being sure the amount of time is reasonable. He also suggests that “you should schedule an activity that represents the temptation you indulge in when you procrastinate.” For example, if you find that when you procrastinate, you surf the Internet, update your Facebook status or watch television, schedule time for that. Steel found that people that he worked with who “unscheduled” were better able to work on the task at hand.

6. Look for reminders that procrastination is a problem. I found the following quote from Victor Kiam – you may remember him as the man who “liked the shaver so much, he bought the company” – that I read periodically to remind myself that I might miss out on something good. Procrastination is opportunity’s assassin. 

Please share your ideas on dealing with procrastination below.

Testimonials are a terrific way to help market your quilt or creative arts business. It’s word-of-mouth advertising, only you get to decide who hears it and what is heard. While you may get unsolicited testimonials, it’s a good idea for you to actually ask for a response. In some cases you might want to offer a thank you gift for the comment. Here are some ideas to try:

1. For the fiber artist or longarm quilter who has finished a commission, include a self-addressed stamped reply postcard with the work. Ask for comments that will help you in the future. You might try: Was the communication between quilter and customer adequate? Was the project completed in an appropriate time frame? Encourage the buyer to send you a photo of the quilt in use and ask for any other comments. If you want to thank the person giving you the testimonial, perhaps a small discount on a future order is possible.

2. For the teacher, include an additional comments line on your evaluation form. You’ll not only get ideas to improve your classes, but you’ll also get wonderful and heartfelt comments to use as testimonials.

3. Any book author can tell you how valuable the testimonial blurbs are on the back cover of their book. You will need to ask someone if he or she would be willing to write a blurb and then provide a galley copy of your book for reading. A published book might be a nice thank you for the testimonial.

4. If you sell a product to the general public, you can include a comment card in your packaging. You can request that someone leave a comment on your website or return the comment card via regular mail. Another idea would be to encourage feedback from the user. All products include some written material. You can add a couple sentences about how excited you’ll be to hear back from the user about their experiences with the product. You’ll be surprised at the response you’ll get. I think this would be quite effective for pattern designers.

5. For shop owners it’s easy to get testimonials either with a return card with a purchase or a comment card box somewhere in the store.

After you start receiving these comments, don’t forget to pat yourself on the back. You are delivering a great product and building an ongoing relationship with your customers.

What do you do with the testimonials as you get them? Be sure to include them in all your advertising. Here are some specific ideas:

1. Create a page for testimonials on your website. We have one we call Success Stories. You could also intersperse them throughout your site.

2. Include testimonials in your catalog. For example, a pattern designer might include a testimonial about how easy to follow her instructions are.

3. Include testimonials in your tri-fold brochure if you are are teacher or do commission work. It lets potential customers know the value of your work.

4. Include testimonials in any of your print ads. Study ads in magazines to see how testimonials are used.

5. Include testimonials on your product packaging, if space permits. It might be limited to just a few lines, but it could make a difference in someone buying the product.

Lastly, remember you don’t have to use the whole testimonial. You can use an excerpt, just be sure to keep it in context.

How do you gather and use testimonials in your business? Please leave a reply and share your experiences.

IAPQ member and CPA Veronica Wasec recently wrote about 10 common mistakes that small business owners make with their accounting and QuickBooks®. As a Certified QuickBooks® ProAdvisor, she’s worked with lots of small business owners, including quilters, for more than 20 years. Here are five of the mistakes she often sees business owners make:

1. QuickBooks® is not set up properly for the business. This causes small business owners to spend a lot of time getting information out of QuickBooks® or tracking information manually outside of QuickBooks®. After you understand how information is accumulated in QuickBooks® primarily by the use of projects, items and the chart of accounts, you can set up QuickBooks® specifically for your company and your needs. Once it is set up properly, you can use reports that show you how much money you made by customer, by project or job, and by inventory or service items.

2. QuickBooks® is only used as a bookkeeping tool rather than as a way to manage business finances. Many small business owners use QuickBooks® only as a bookkeeping tool – to capture their daily transactions. Unfortunately, they don’t review financial reports such as the Profit & Loss, the Balance sheet, and key reports such as the accounts payable aging, accounts receivable aging and several types of profitability reports. To manage your business effectively you need to have timely and relevant financial information available to you and you need to review it on a timely basis.

3. Bookkeeping is not kept up-to-date. Keeping your bookkeeping up-to-date can be a thorn in your side, but it is a necessary function of running your business. Here are a few tips, whether or not you hire an outside bookkeeper:

· Set aside time on a weekly basis to update your books.

· Use a checklist to ensure that you record all your transactions.

· Be sure to have receipts for all of your transactions.

· Set up a filing system that is appropriate for the size of your business and file away all your receipts and documents.

4. Accounts are not reconciled. Many small business owners have messy balance sheets because they don’t reconcile their accounts. This includes reconciling bank accounts, credit card accounts, sales tax accounts and other accounts on a monthly basis to ensure that your financial data is accurate. If your financial data is not accurate then how can you rely on it to make decisions for your business?

5. QuickBooks® is out-of-date. Many small business owners use an outdated version of QuickBooks®. Why is this important? QuickBooks® does not support any versions older than three years. Also, newer versions of QuickBooks® allow for automatic downloading of bank and credit card transactions from the bank and credit card companies. Newer versions also have higher capabilities, for example QuickBooks® 2011 version allows for batch invoicing – a great time saver for companies that bill multiple customers for recurring fixed amounts (such as monthly support charges). Upgrading to a new version of QuickBooks® is very simple and generally only takes minutes.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business.  Learn about all the benefits of IAPQ membership and join here.

A lot of us have problems getting things finished. Several reasons come to mind: procrastination, the need to be perfect, distractions by other things, failure to prioritize. Here are eight tips for exercising what I call your “done” muscle.

1. Get clear about what it is that you are trying to accomplish. Once you have clarity around your goals and/or a particular project, it’s much easier to move forward. As you work, keep your eye on the prize. This will help you progress.

2. Break your project down into manageable tasks. When you look at a goal or a specific project, it can seem overwhelming. If you can break it down into bite-size pieces, it’s always easier to see how you can accomplish it.

3. Look for where you need help. Just because you have a big project, doesn’t mean that you need to do it all yourself. Remember, it’s not necessary to know how to do everything, just what needs to be done.

4. Prioritize what needs to be done. This can apply to a specific project or your daily “to do” list. It’s easy to look for the quick and uncomplicated things to do each day so you can check them off the list. The problem is you aren’t really accomplishing what you need to accomplish. What you should be doing is tackling those projects that move you towards completing your goal.

5. Consider the ROI. That’s Return on Investment. You can look at your tasks and see if time spent doing these tasks is worth your time. Maybe you should delegate the tasks or not even do them at all.

6. Finish what you start. Make that your goal. Really look around at how many people actually finish what they set out to do. Many people say they are going to do something and don’t ever complete it.

7. Remember good enough is often good enough. Sometimes we spend so much time aiming for perfection that we don’t accomplish our goals.

8. Don’t over-think everything. As the Nike ad says, “Just do it.”

If you have a tip for exercising your “done” muscle, please share it on the blog.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business.  Learn about all the benefits of IAPQ membership and join here.