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Book Review: Sew the Perfect Gift

Sunday, November 6th, 2011

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sew the Perfect Gift
Martingale; $24.99

I like books that include a variety of techniques and Sew the Perfect Gift showcases 25 small projects from 22 quilt designers. Projects range from traditional and contemporary table runners to a wool felted journal cover to a variety of bags and even funky bracelets. You’ll learn tips for felting, sewing with vinyl and spray painting a stencil on fabric. I found several projects that will be perfect for holiday gifts. I was particularly drawn to the Totally Taupe Table Runner featuring a collection of Japanese taupe fabrics, the City Roses Purse, and the Elegant Parsons Chair Dressing.

Look for the book at your favorite quilt shop or book retailer. Here’s a link to Amazon  if you would like to learn more about the book.

My Quilt Market Impressions, Part 1

Wednesday, November 2nd, 2011

Quilt Market is always inspiring: new quilts to see, the latest fabric releases, new designers, new products. Here are some of my impressions. I’ll add more next week.

1. Fabrics are still trending toward the light/white undertones keeping with the fresh, modern trend in quilting. In the Moda booth this was seen in several lines, including a line from Lucie Summers, a designer from Suffolk, UK, who specializes in printmaking. Her Summersville collection is inspired textures and shapes found in the countryside where she lives and features her vintage thrift store ceramic collection. The whimsical designs, also featured on gift items, come in four colorways: leaf, orange zest, coal and seafoam. Also contemporary in look from Moda is A Stitch in Color by designer Malka Dubrawsky. Malka’s line features simple, graphic patterns and bold colors that were inspired by her hand dyed patterns. The fun pieces looked great in one quilt and would be perfect for infusing a touch of color in a neutral quilt. Malka is also the author of Fresh Quilting: Fearless Color Design and Inspiration. One of the most popular lines in the Moda booth was Ten Little Things by designer Jenn Ski. This collection features a main panel with 10 illustrations of numbers and pictures, perfect for a child’s quilt. In the booth it was featured in a soft book for kids to practice counting and writing. One page included chalk cloth (fabric you can write on with chalk). See more at www.unitednotions.com)

2. Westminster Lifestyle Fabrics featured lots of new contemporary designs. I liked the Lilliput Fields line from Tina Givens, which is her take on ancient weaving, tapestry and design. She started with ancient Suzani tapestry, a tribal textile from central Asia, and then including an ikat and a Victorian inspired design. Her palette ranges from rich rustic burnt oranges and dark browns to a bright palette in eggplant, pinky pinks and soft yellows. Also from Westminster is Jane Sassaman’s Early BIrds collection with its recognizable large floral design complimented by smaller floral and textural designs. I liked her tone-on-tone curlicue print. Ty Pennington Impressions features designs inpired by the world around Ty. His booth featured all his designs done in ties, perfect for a menswear approach.

3. Clover always introduces a variety of new products. In the Nancy Zieman Trace ‘n Create Template series is the E-Tablet & Paper Tablet templates. The template features three sizes and two variations. Because protecting and supporting your tablet is key, Clover has a heavy Precut Tablet Keeper Shaper that will provide needed structure. The Nancy Zieman line also includes two new fusing products: Fuse ‘n Gather for making ruffles and Fuse ‘n Bind, a convenient precut, perforated interfacing for making binding. Also new are the extra small and mini Flower Frills makers.

4. Glitz was a hint from an earlier post I made on Facebook. When I looked at the judged quilts on display, that was what struck me. I was drawn to so many that included what I’m calling “glitz”: luminescent fibers, metallic threads, lamés. All the quilts were extraordinary, and the quality continues to be quite high. The awards ceremony was Tuesday night and you can see the winners on the Quilts Inc. website. Congrats to all the winners. I was thrilled to see lots of IAPQ members in the list.

5. New for longarmers is A Quilters Eye, a monitoring device that allows you to view a magnified portion of the back of your quilt while you are quilting the top. A camera captures the stitches on the back and they are shown on a 7-inch monitor that attaches to all machines. The product retails for $450.

6. Mighty Bright introduced a Lighted Seam Ripper with a 4X magnification. It features an ergonomic handle and an LED that lasts 100,000 hours.

I’ll share more next week. In the meantime, please share your thoughts and experiences on Quilt Market below.

Book Review: The Best of Quilting Arts

Sunday, October 30th, 2011

 

 

 

 

 

 

 

 

 

 

 

 

 

The Best of Quilting Arts
ed. Pokey Bolton
Interweave; $24.95

Are you a fan of Quilting Arts magazine? Ten years ago Pokey Bolton happened upon a craft store, the fabric beckoned, and long story short, when she couldn’t find a magazine dedicated to art quilting, she decided to start her own. Over the last 10 years, the magazine has provided resources, techniques and inspiration for thousands of quilt artists. In this collection, Pokey has compiled the most popular articles from the magazine. I am particularly drawn to books that teach a variety of techniques, and this won’t disappoint if you are looking to try new techniques or expand your horizons. Some of what you’ll find: free-motion quilting, stitch-resist shibori, thermofax printing, batik with soy wax, embellishment, and fabric painting. A bonus is the five articles written by Jane Dávila with the professional artist in mind.

Look for the book at your favorite quilt shop or book retailer. Here’s a link to Amazon if you would like to learn more about the book.

Do You Have an Advertising Plan?

Wednesday, October 26th, 2011

Is advertising part of the marketing plan for your business? Advertising is used to persuade an audience (your potential or current customers/clients) to take action with respect to your product or service. And that action, if you mean a purchase, can take some time. I’ve read numerous studies that it can take anywhere from 13-17 times for someone to see your ad before they purchase. Much of the initial viewing of your ad puts your name in the mind of the buyer. They begin to recognize your name or brand. Once your name becomes familiar, the prospect moves along a continuum to become a customer and hopefully a long-term client. I think some form of advertising belongs in your marketing plan. When I think about advertising I often go back to the basic questions I learned in journalism school: Who, What, Where, When, Why and How. Here are my thoughts on how they relate to advertising:

1. Who are you trying to reach? The more you know who your ideal customer is, the better. Before you can decide where to advertise, you need to understand your customer. Often people just think they are trying to reach all quilters. If you really look at your customer, you might find that you are trying to reach beginners or appliqué lovers or avant-garde artists.

 

2. What is the product you are selling? Remember when you look at your product to look at its benefits, not its features. Benefits tell the customer the problem you are solving for them.

 

3. Where will you find your customers? It’s easy to look at all the quilt magazines and online advertising opportunities and get overwhelmed thinking you need to advertise in all of them. Take time to figure out where your target market hangs out. Are they traditional quilters who read traditional quilt magazines? Are they more art focused and read art-focused magazines? Do they get most of their information from the Internet? Once you determine where you can find your customer, it lets you narrow down where to spend your advertising dollars.

 

4. When will you advertise? It’s valuable to set up an advertising schedule outlining how often you will advertise. As I noted earlier, it takes time for people to find you, and you need to advertise on an ongoing basis to expect results. Sure you will get customers from your first ad, but you’ll get more as you advertise more. Your customers will begin to recognize your name and your brand.

 

5. Why are you advertising? I like looking at this from two standpoints – yours and your customer. You know why you are advertising: name and brand recognition, more sales, etc. Consider your customer’s why, too. Why should they care about what you are advertising? Why are your products or services different from the other products or services they already know about?

 

6. How will you advertise? You have lots of options with advertising  these days, and you will have to answer a lot of “how” questions once you get through the “W’s.” How will you connect with your customer – print, online, google adwords, etc.? How will you structure your ad: with lots of information, lots of visuals, testimonials, etc.? How often will you change your ad? How will you know if your advertising is effective? You need to create a system to track your results. In the end it’s all about your ROI (return on investment). You can’t make decisions about future advertising if you don’t.

If you spend time considering these questions, you’ll be well on your way to an effective advertising plan. Sometime in the next month I’ll look at ways to create an effective ad.

Please share your thoughts and experiences on advertising below.

Book Review: Australian Spirit

Sunday, October 23rd, 2011

 

 

 

 

 

 

 

 

 

 

 

 

 

Australian Spirit
ed. Sham Lohani and Barbara Macey
M&S Textiles Australia; $34.95

We often hear that the quilting makes the quilt. In this case, it’s the fabric. More specifically it’s the unique design and bold coloration of the Australian Aboriginal artists as seen in this collection of projects from eight designers. The book features 10 projects of varying sizes and complexity that showcases the fabrics. In addition to the projects, the book includes a gallery of 21 additional quilts and 90 color shots of the Aboriginal fabric collections. What I most enjoyed was reading about the Aboriginal artists and learning about the traditional aboriginal symbols and motifs.

Look for the book at your favorite quilt shop or book retailer. Here’s a link to Amazon if you would like to learn more about the book.

Meet Teacher, Designer, Author Margaret Miller

Wednesday, October 19th, 2011

The Fall issue of The Professional Quilter includes a profile on teacher, designer and author Margaret Miller by Eileen Doughty. The photo on the cover that you see to the right is of Margaret’s quilt “Passion Flower.” Here’s an excerpt from the article:

How would you characterize your designs?

The more you look at my designs, the more you see. Variegated and gradated fabrics add depth; stripes create new areas not bounded by individual blocks. I have always striven to camouflage where blocks adjoin each other and where they adjoin the border. This is done by looking for motifs that naturally extend out of one block into another and letting color accentuate that effect. It bothers me when people say that my quilts are “complicated” when actually they are all based on such simple ideas.

I am known for my use of color – lots of it! I try to use at least three color families in every quilt and go all the way up in the lights and all the way down in the darks.

What is your teaching philosophy?

In all of my workshops, students are encouraged to reach for the unexpected and to make their own design and color choices. I tell the students to have patience with themselves – the first time they try something new in quilting, it often feels awkward or confusing. At the beginning of every workshop, I announce, “This is not a race and not a competition.” It is immensely gratifying to see a student grow in confidence in her quiltmaking skills or make a breakthrough in understanding color.

What are you working on now?

I’m most excited about the next design direction I’m pursuing – combining Easy Pieces and AnglePlay™ into what I’m calling Fusion Quilts. I’ve begun doing five-day retreats at The Quilt Gallery in Kalispell, Mont., for this technique, and the students are producing refreshing results!

Also, I am focusing on training others to teach my revolutionary piecing technique with long triangles (right triangles formed by cutting a rectangle in half diagonally). This long triangle is going to be the next classic shape in pieced quilts, I believe, after the square and the half-square triangle. Four-day-long Teacher Trainings will cover how to work and design with the long triangle. Information on teaching updates, reunions of teachers, new patterns and new workshops will follow. These trainings will help both experienced and aspiring teachers to hone their skills and develop new workshops around the AnglePlay™ templates. They will also develop a network of teachers all around the country.

The heavy question: What would you like your legacy to the quilt world to be?

Actually, that’s easy! I want to be known as the teacher that (1) enabled people to reach for the unexpected in their quilts, (2) enabled quiltmakers of all skill levels to painlessly include more colors and a complete range of values in their quilts, using a simple block and (3) made the use of the long triangle accessible by way of the AnglePlay™ templates. I hope I will leave a design legacy of many new blocks and quilts that feature that long triangle shape, which introduces the possibility of undulating lines and circular and spiral shapes in pieced quilts – for people who want a refreshing new look to the pieced quilts they love to make.

Please share your thoughts below on the blog.

If you would like to read more of Eileen’s article on Margaret Miller, it’s included in the Fall 2011 issue of The Professional Quilter and available to IAPQ members. The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. Learn about all the benefits of IAPQ membership here.

Book Review: Taupe Inspirations

Sunday, October 16th, 2011





 

 

 

 

 

 

 

 

 

 

Taupe Inspirations
Kylie Irvine
Kansas City Star Quilts; $24.95

When I shop the vendor malls at quilt shows, I’m often drawn to the booths with the Japanese taupe fabrics. In striking contrast to brightly colored quilts, these simple, often naive, quilts have a calming quality. If you are drawn to these fabrics, Kylie Irvine’s book offers her modern take on using Japanese taupes. She offers patterns for two quilts (one is actually shown in two different sizes, one with a softer palate) and nine projects ranging from a notebook cover to a pillow cover to a handbag. If you’ve been collecting taupe-inspired fabrics, you’ll find plenty of inspiration in this collection.

Look for the book at your favorite quilt shop or book retailer. Here’s a link to Amazon if you would like to learn more about the book.

Are You in Your Calendar?

Wednesday, October 12th, 2011

I had a busy travel schedule in September, and looking into October, I’ve got Quilt Market in a few weeks. The Fall issue of The Professional Quilter is in the mail, and I’ve got lots of loose ends to tie up. I think my “to do” list is a mile long. Plus, I’m busy working with my meeting planner on scheduling our annual meeting for next March. Wow! Just thinking about it adds to my stress level.

I realize that I like to work hard and can easily neglect taking appropriate care of myself. I know I have good intentions but can slack off. How about you? I thought about ways to be sure I put myself in my calendar and thought I’d share some with you. I’d love to get your feedback on how you care for yourself on the blog.

1. Pay attention to your health. October is National Breast Cancer Awareness Month. As a daughter of a breast cancer survivor, I am aware my family history plays some part. Early this week I called and made an appointment for my annual mammogram. All women have experienced the discomfort of the machine, though not many have had the experience of Leigh Anne Jasheway. She won the Erma Bombeck Award for Humor Writing in 2003 for her true story about her first mammogram when the machine caught on fire. Here’s a link the the article, “The First Time’s Always the Worst.”

2. Watch what you eat. Halloween is just around the corner and then we have Thanksgiving followed by Hanukkah and Christmas. It’s easy to get caught up in celebrations and neglect to pay attention to what you eat. And, since most of us work from home, i.e., near the refrigerator or pantry stash or the leftovers, it’s sometimes hard to eat healthy. Eating healthy keeps you energized and you feel better. For me, I try to follow the meal plan in our 5 Simple Steps to Boost Your Business and Boost Your Health. For the month, we’ve marked it down 15% for non-members, 20% for members.

3. Treat yourself to something special. I have a friend who treats herself a couple of times a month at the local bakery where she enjoys a cup of coffee and whatever just came from the oven. As my treat, I scheduled a massage for later this week. Did you know that it’s Spa Week? Spas all across the U.S are offering $50 treatments. Here’s a link to see if you can find one near you.

4. Get some exercise. I’m actually good about scheduling this one. I walk four miles early every weekday morning with my neighbors. They keep me accountable – you wouldn’t want to let down someone who got up before the crack of dawn – and I start my day energized. You don’t have to aim for my level; as little as a 15 minute walk three times a week makes a difference.

5. Get enough sleep. Busy people sometimes think that sleep is optional. Getting enough sleep is crucial to your well-being. I’ve read that six to eight hours is optimal and that you should go to bed and rise at about the same time each day.

6. Add some down time into your calendar. It could be the 15-minute break mid-afternoon where you make yourself a cup of tea and enjoy a magazine or think about your dreams. It could be a quick walk around the back yard or a 20-minute yoga stretch. A break in your day will help you avoid burnout.

As with each of these ideas, scheduling the time is key. If you don’t pay attention to yourself, you will be tired and stressed out. That doesn’t give you the energy required to run your business. So take time to take care of YOU.

Please share your ideas on how you care for yourself below on our blog.

Book Review: The War of Art

Sunday, October 9th, 2011





 

 

 

 

 

 

 

The War of Art
Steven Pressfield
Grand Central Publishing; $12.95

Subtitled “Break Through the Blocks and Win Your Inner Creative Battles,” writer Steven Pressfield penned this little gem in 2002. It’s perfect not just for writers, but also for any one in a creative field. He writes about our battle against Resistance, what stops us along our creative path. The short essays are separated into three parts: Resistance (Defining the Enemy), Combating Resistance (Turning Pro) and Beyond Resistance (The Higher Realm). What I really loved about the book, was I could open it to any page and it spoke to me. His final paragraph: “Creative work is not a selfish act or a bid for attention on the part of the actor. It’s a gift to the world and every being in it. Don’t cheat us of your contribution. Give us what you’ve got.”

Look for the book at your favorite quilt shop or book retailer. Here’s a link to Amazon if you would like to learn more about the book.

Get past your creative blocks

Wednesday, October 5th, 2011

My time away last week reminded me how much I love to create, how important it is, and how I don’t spend enough time on creating outside the business. My goal for the rest of the year to schedule “me” time in for creativity and stick to it.

As I was thinking about how to schedule that time, I remembered the  lecture Elizabeth Gilbert gave at the 2009 TED Conference entitled “A different way to think about creative genius” about nurturing creativity. I went back and listened to it again. What struck me then as now was that when she was having a hard time writing, she took time and just spoke out to the corner, to let genius come to her; and if it didn’t, well, she showed up for her part of the job. Isn’t that we do many times when we create, we just show up? Sometimes it’s a wonderful effort; othertimes it’s just an effort. But we showed up.

I’m sure you’ve had times where you’ve showed up for the job but have been blocked creatively, whether it’s from pressures, fears, uncertainties or something else. Here are six ideas to jump start your creative juices:

1. Fill the well. Look at other art, either surfing the Internet or visiting galleries. Go on an artist’s date, a la Julia Cameron’s The Artist’s Way. And, be sure to step outside the quilt realm. Sometimes looking at other art is all it takes to get a new idea.

2. Set a challenge or goal for yourself. I think the journal quilt idea is a great one here. Challenge yourself to create something small each day or week. Pick a theme. When I did the monthly journals, mine were all pears. Or focus on a particular bit of nature in your yard and follow it through the year. And, move outside your comfort zone. If traditional piecework is your thing, grab some paintstiks and let lose. If you are an art quilter, try a pieced block for a change.

3. Create a daily ritual. Twyla Tharp writes about this idea in The Creative Habit. The daily ritual becomes so ingrained that it sets the pace for your day. She says, “It’s Pavlovian: follow the routine, get a creative payoff.” I liked her example of the chef who starts each day by tending the garden on the terrace of his Brooklyn home. This creative environment lets him putter, pick veggies or herbs, think about flavors. At this point, he heads off to the restaurant to begin creating. For me, I have a ritual of walking each weekday really, really early. The fresh air gets me going. What is your ritual?

4. Take a class to learn a new skill.This could be a photography class, a water color painting class, a cooking class, a computer class. Just being creative in some other area will translate into your quilt work.

5. Keep an idea journal, if you don’t already. Fill it with things that inspire you from in and outside the quilt world. When you’re blocked, leave your studio and pull out your idea journal. Ideas will surface.

6. Act as if you don’t have any blocks and then just jump in. One idea will lead to another. Remember that every piece of art you create doesn’t have to be perfect. One of the quotes I have tacked on my wall is “progress, not perfection.” If I waited for everything to be perfect, I’d still be waiting.

Here are two favorite quotes on creativity:

“In creating, the only hard thing’s to begin; A grass blade’s no easier to make than an oak.” James Russell Lowell

“Don’t ask what the world needs. Rather ask, what makes you come alive? Then go and do it! Because what the world needs is people who have come alive” Howard Thurman

So, get creating. Allah, Olé, Bravo!

Please share your ideas on dealing with creative blocks or creativity in general below.