How many of you do trade shows, whether that is exhibiting or attending? I have always been a fan of trade shows, partly because I love all the tchotchkes. I have buttons, coffee cups, pens and even a couple of stuffed animals from the trade shows I have visited. I have quite the reputation among my family and friends for enjoying trade shows. Scroll on down for some of my favorite tips.

1. Know what you expect to get from attending or exhibiting. It is better to go in with an intention than it is to just show up and see what happens. Take time to figure that out. It could be as simple as to see what is trending, sell a set number of patterns, add names to your mailing list or build your business skills in the classes. If you know ahead of time what that is, you are more likely to see that happen.
2. Being at a trade show, whether that’s as an exhibitor or attendee, is really draining. Take healthy snacks, such as fruit or nuts, with you. Stay hydrated. If you take this step, you are less likely to end up at a vending machine or grabbing the latest sugary item at each booth you pass.
3. Skip the Sample Spree line. Every year I check the line for those waiting for Sample Spree, and every year, but last fall, I see the same people waiting in line starting at 2 pm to get into an event that starts at 8 pm. By waiting in line, you miss half the Schoolhouse Sessions and a chance to pick up some valuable knowledge. Plus, once the doors open, everyone gets in within the first 7 or so minutes. (This past fall was the first year I did not find the same person at the head of the line. She searched me out during the day to let me know she was no longer waiting in line, and instead was taking advantage of Schoolhouse.)
4. Have a plan for each day. Before the show starts go through the program and mark those exhibitors you must see. Create a schedule that includes any appointments with fabric companies or distributors. Many shop owners walk the floor on day one, collecting literature and reviewing it at the end of the day. The second or third day, they buy. Other shop owners know what they need specifically and buy as they go. Figure out which plan works for you. Be sure everyone in your group has the schedule and knows your plan.
5. Look for ways to connect. Much of the value of attending trade shows is in the connections you can make. In addition to renewing old connections, try to make some new ones. You will be glad you did. And, while you are at Quilt Market, look for me. I will be walking the floor and giving a lecture. I would love to connect with you.

What are your favorite trade show tips?

This entry was posted on Wednesday, May 14th, 2014 at 10:05 am and is filed under Quilt Market. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.