It’s definitely Quilt Show Season! AQS/Paducah was last week, Quilt Festival/Cincinnati and MQX the week before, and Machine Quilters Showcase and Quilt Market are in a couple of weeks. That’s just the larger shows. I think you can find a local show almost any weekend now. This past weekend I enjoyed one of the local guild’s annual shows.

Vending at these shows can be draining and it’s key to keep your energy up if you are to have a good show. Here are eight tips to help you have your best show yet:

1. Set an intention or goal for the show. Is it to make a certain amount of sales, to get your patterns picked up by a distributor, to test a new product, to get rid of aging stock? When you are clear on your intent, you’ll be more focused, and your results will show that.

2. Establish eye contact with show visitors, smile and engage them in a conversation. Ask questions that will lead to an answer that is not yes or no. Share something of yourself and your product. Your customer is buying you as much as she is buying your product. And, I’m sure you’ve been to a show where the vendor sits on a chair in the corner of an empty booth. Of course it’s empty; no one feels welcome to enter! Get up and greet your customer.

3. Demo if you can. Nothing draws a crowd like a demonstration. Next time you are at a show as a visitor, take a look at the more crowded booths. Many will have a group watching a demo. This engages your customer and leads to more sales.

4. Qualify your buyer, i.e., separate the browsers from the buyers. Quilt Market is filled with what I call “the entourage,” quilters who want to see what Market is all about. And, I love quilters who want to become involved in our industry; they keep our industry vital. However, while they may have some influence or be the buyer of the future, they are not the decision-maker today. I’m not saying to ignore them or be rude. You can engage them in a conversation, only find out who makes the buying decision and try to get to that person.

5. Have plenty of handouts and brochures. Not everyone is ready to make a decision when they first meet you. Some like to take materials back to the hotel room and compare before buying. Be sure to bring an original of your handouts in the event you need to get copies during the show.

6. Have a way for people to contact you later. I recently visited an artists cooperative, and while all the artists had business cards none included a web site on the card. Many times, I’d like to peruse the artist’s web site and see what other work she might have. Not all your buyers will purchase while they are in your booth or even at the show. Make it easy for them to see your product line.

7. Put your website, phone number, booth number on all your handouts and receipts. Buyers will share their finds with their friends and this will lead to more sales. At one of the first shows I vended in the 1990s, a friend stopped by the booth and showed me a new notion. She wanted to purchase another, only she didn’t know the name of the vendor or where he was located, and the receipt offered no help. Neither did I. (As it turned out, he was in my row!)

8. Keep up your energy. If you are doing multi-day shows, it’s easy to get run-down. Have healthy snacks and water in the booth. Try to stick to your regular sleeping routine, something I find hard to do at shows. If your energy is zapped, it will show in your results.

Hope these tips add to the success of your next show.

Please share your best vending tips below.

This entry was posted on Wednesday, May 2nd, 2012 at 5:55 am and is filed under Business, Goals, Productivity, Quilt Show, Sales. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.