How effective are your efforts to engage and connect with your fans on Facebook? Perhaps you don’t realize that many of your fans never even see your posts. On average most Fan Pages reach only 12% of its fans. Not much for the effort you are putting in to try to engage your fans and develop leads. What can you do to increase that percentage? Here are a few ideas:

1. Post more often. Yes, you are already trying to post once a day. Consider that not everyone will see you post if you post once a day at the same time. I’ve heard that posts “live” for three hours, that’s the amount of time you have to engage someone. You can post more often and see if you get results. And, this is easy if you schedule your posts.

2. Post something people can respond to. That means ask questions, take polls or surveys. Think of ways that you engage the reader to respond or have a conversation.

3. Use graphics or photos. According to Hubspot, photos on Facebook generate 53% more likes than the average post. Think about your own experience on Facebook. Don’t you tend to respond more to posts with pictures? I know I do.

4. Pay attention to the analytics on your fan page and make adjustments accordingly.

The bottom line is that the more engagement (commenting, liking, sharing), the more likely your are to increase your fan base and the more exposure you will get for your business,

What are you doing to engage with your Facebook fans?

This entry was posted on Wednesday, May 8th, 2013 at 5:55 am and is filed under facebook, social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.