Have you ever been in The Container Store? One is located about 15 miles from my home, so I’m familiar with the store. I was a bit overwhelmed with the first trip. So many storage choices. I had no clue.

I wasn’t, however, familiar with its history. That’s where Uncontainable: How Passion, Commitment, and Conscious Capitalism Built a Business Where Everyone Thrives comes in. It’s written by the Chairman and CEO, Kip Tindell, along with Paul Keegan and Casey Shilling. It’s not just the story of The Container Store. It’s the story of Kip’s life and and how that showed up in his business. It also focuses on his commitment to what is know as the Conscious Capitalism movement. Interesting to learn that John Mackey, co-founder of the Conscious Capitalism Movement was Tindell’s roommate in college.

The book was the reading for our ICAP Members’ Studio Book Club in October. I originally selected it for two reasons. I liked his discussion of the corporate culture and the seven Foundation Principles of his company. And, his most trusted business advisors are women.

I’m not sure how many small artisans, particularly those who work from home and by themselves, take the time to think about what their guiding principles are.

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