Leverage to grow your creative business
Wednesday, October 31st, 2018
You’ve probably heard people talk about leverage. And not the TV show of recent years. Leverage is about using a resource to its maximum advantage.
When I think of leverage in your business, I think of it as a triangle with Time, Money, and Knowledge + Talents + Passion as the three sides. When you start your business, you have all these elements in varying degrees. And likely some are limited.
As you grow your business, you begin to have more of each and can use each to its maximum advantage. And, you can leverage other people’s time, money and knowledge, too.
You invest in each of them because you want something back in your business. You have an expectation of a return on this investment.