Promotion is key for creative entrepreneurs who want to grow their businesses. Part of that is getting press coverage, whether that is through traditional offline methods or social media.

The news release, also known as the press release, is one of your most valuable tools for gaining publicity and growing your business. You gain name recognition and become the “expert” in your field.

Reporters do not dig up all the stories you read in the paper, see and hear on television or view on social media outlets. Many of these stories originated with

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