Are you asking better questions?
Wednesday, April 3rd, 2019
How often do you wear your CFO hat?
You know, the one where you look at the numbers. I realize that lots of creative types do not want to look at numbers.
After all, what could be creative about numbers? They are straightforward, no shades of gray here.
True, the numbers in and of themselves are not creative.
What is creative is what you get to do as a result of looking at them.
You can create new designs or new classes. You can bring on an apprentice to help you. You can look for new markets for your art. You can look at ways to expand and make a bigger impact.
The problem is that you have to know what the state of your business really is.
And the only way to do that is to look at your numbers.