Promotion is key for creative entrepreneurs who want to grow their businesses. Part of that is getting press coverage, whether that is through traditional offline methods or social media.

The news release, also known as the press release, is one of your most valuable tools for gaining publicity and growing your business. You gain name recognition and become the “expert” in your field.

Reporters do not dig up all the stories you read in the paper, see and hear on television or view on social media outlets. Many of these stories originated with

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By Tara Reed
Tara Reed Designs; $27

Promotion is key for creative entrepreneurs who want grow their businesses, and part of that is getting press coverage. If you are stumped with how to go about getting the press to notice and write about your art, Tara Reed provides you with the blueprint to follow to accomplish this. Tara, a licensed artist who has created more than 15 lines of fabric in the past three years with South Seas, found herself answering questions from other artists about art licensing, and many of those questions were about getting press. This ebook resulted from Tara’s own experiences and that of her clients. She covers the basics of setting up a press release, what it should include, adding photos, how to distribute your release, creating a press kit and even how to make your website more press friendly.  Even if you’re an experienced press release writer, you’ll add a few tricks to your toolbox so you can become your own publicist. I’ve even comb bound my copy for easy reference.

Here’s a link if you would like to learn more about the book and save $5 off the price of the book.