Promotion is key for creative entrepreneurs who want to grow their businesses. Part of that is getting press coverage, whether that is through traditional offline methods or social media.

The news release, also known as the press release, is one of your most valuable tools for gaining publicity and growing your business. You gain name recognition and become the “expert” in your field.

Reporters do not dig up all the stories you read in the paper, see and hear on television or view on social media outlets. Many of these stories originated with

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Join us in the PQ Café on Thursday, June 11, for our class “Use Video to Promote Your Business” with award-winning quilter Bonnie McCaffery. Bonnie’s latest venture is creating videos for the quilt world. In addition to her free VidCasts on her Web site, Bonnie produces DVDs for quilters to use to promote their classes and product lines.

The teleclass is scheduled for Thursday, June 11 at 8 pm, Eastern Standard Time. Registration includes both the teleclass and the MP3 downloadable recording, so if you can’t come to the class, you’ll get the recording to listen to at a time that works for you. Here are details.

Hope to see you then. And, if you have concerns you want me to be sure to cover, just drop me an e-mail, and I’ll try to fit them in.