How good are you at follow-up? Coming back from Quilt Market or any trade or retail show, I have lots of notes, and sometimes it is hard to get them handled with all the other activities I have. What I have found, though, is that the when I pay attention to following up on a consistent and timely basis, it lets me build better relationships, which is really my goal, and that means adding to my business bottom line. Here are some ideas to help you with follow up.

Organize your list and prioritize. Who needs to be contacted first and by when? Consider which items will bring you the greatest return. Set aside time in your calendar for the follow-up. It may take several sessions.
Determine the goal for follow-up. Do you want to get a distributor to pick up your pattern line? Do you need more information for your next step in a project?

How should you follow-up? You have options. Email may be easiest and fastest, but also consider leaving a voice mail or handwritten note. You are able to express you energy through a phone call. And, so few of us receive handwritten notes that they are often remembered.

Get started!

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